Last summer, The Voorhes were asked by BBDO NY to create Bacardi Rum’s 2018 Halloween social videos.
The duo elaborates:
“The direction was loose at first: concept and create two Halloween drink videos, but don’t make stereotypical drink videos. They were looking for mini horror movies with the cocktails incorporated.
We were given a mood board of images from classic horror films, two drink recipes, and free range to explore all things creepy while developing scripts to pitch back to BBDO.”
Read more to learn more about the project and to see some behind-the-scenes images of how the Bacardi spots were created.