Sovos Brands wanted a branded library of assets for advertising and social media for their popular Italian brand, Raos pasta, soups, and sauces. The art director created a visual story about fresh ingredients. pasta imported from Italy, made from scratch soups, and delicious sauce with restaurant roots.
After a four-day production in my studio, connected with the team members in multiple cities via Zoom, the onsite team produced many excellent images with packages and recipes.
Hats off to the amazing food stylist, Alicia Deal who made beautiful recipes with fresh garden garnishes. She also built all the items using the real ingredients with the recipes from the factory. Just amazing goodness!
Of course, all of this was made possible by the tireless and creative effort of our designer and art director, Trish Asbill, who made a painstaking effort to design every shot and specify so many examples for us to follow. Sometimes we had so much fun we forgot we were working!
Check out the highlights!
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