The future of photography is here; Cinemagraphs are photographs in which a minor and repeated movement occurs. Usually published in an animated GIF format, Living Photographs can give the illusion that the viewer is watching a video.

To create a great Living Photograph, Michael Grecco actually shoots video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. Please let me know what you think of these examples of Living Photography-Michael Grecco

Check them out below:

Panasonic Avions – Champagne

Panasonic Avions – Tv Screen

All images Copyright Michael Grecco