Margaret Lampert and her team recently took over an elementary school in New Jersey to shoot images of children getting excited about learning for Target’s One Billion Initiative Campaign.

The campaign is part of the retailer’s pledge to donate up to two million books to kids in need and launch an innovative reading center to inspire children nationwide.

Margaret’s lifestyle photography caught the eye of Minneapolis-based advertising agency Olson. After a creative call, she was hired for the project because, “The creatives wanted the images to feel real and authentic and I think Margaret really captures that feel in her work,” said Mark Pakulski, Art Producer at Olson.

Marianne Campbell, Margaret Lampert’s rep, gives us all the details in this fantastic blog post on the project.