Meet Kai Bastard, Founder of Bad Star Studios
BAD STAR STUDIOS, based in London, is an independent full-service creative and virtual production studio, distinguished as an environmentally conscious green capture studio.
Founder KAI BASTARD is a modern-day image maker looking at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. Spanning photography, film direction, animation, and interactive art Bastard’s work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.
Renowned for his 360 approach to ideation, Bastard produces integrated frameworks that allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.
Project Breakdown
Concept :: Not Fitting In
Create imagery that reframes the idea of being the “black sheep in the family”. While emphasizing the coexistence of two different worlds within one family, our goal was to illustrate the subtle dynamics of being different but still connected. Even if the humans don’t fit into the traditional molds, the imagery should reflect that there is still a place for everyone and that it is okay to be different.
Our goal is to create 2 unique images.
It all starts with an idea.
First Steps ::
At the forefront of concept development, we harness the power of AI tools to accelerate the creative process. These tools enable us to craft compelling visual narratives, allowing ideas to take shape swiftly. Through continuous testing and refinement, we evolve our concepts, ensuring they resonate with clarity and deliver a powerful impact.
First Steps ::
At the forefront of concept development, we harness the power of AI tools to accelerate the creative process. These tools enable us to craft compelling visual narratives, allowing ideas to take shape swiftly. Through continuous testing and refinement, we evolve our concepts, ensuring they resonate with clarity and deliver a powerful impact.
Next :: Craft
Our crafted images are meticulously brought to life by expert artisans proficient in the utilization of cutting-edge 3D and editing tools. Seamlessly merging photographic and CGI elements, they construct intricate conceptual visuals of unparalleled sophistication.
Final Imagery ::
Production Without Destruction ::
Facts ::
- We recycle, freecycle, upcycle and bicycle.
- We invest time in community-based initiatives. That includes educating, connecting and bringing people together.
- We regularly review the 3rd party suppliers we work with to allow us to collaborate with companies with greater sustainability commitments that are in line with our own.
- Our electricity comes from a 100% audited renewable energy supplier.
- We aim to tread lightly, we measure our emissions and take action to mitigate, we “see” the invisible and know they are tangible. Our annual audit means we can bench mark our carbon output and ensure we are taking the right steps forward to reduce and review approaches; we’ve dropped “carbon neutral” but remain responsible.
- Setting (and hitting) emission reduction targets year on year on our way to net-zero
