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Albertsons Summer Campaign

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Summer in Los Angeles in February. We spent three days capturing the warm summer vibes of LA at 70 degrees. Produced by HyperionLA with a skilled crew of assistants, DigiTech, HMU and food stylists, let alone the creatives from Albertsons – it was all perfect… except for the locations. One house’s online profile turned out to be smoke and mirrors; completely disheveled, which included an immobile RV parked in the yard trailing a long yellow extension cord through a maze of untidiness, a dilapidated trampoline with it’s walled netting looking like a marooned salmon fleet, broken and water-logged playsets and plastic debris from the pool’s detritus filled waters, all nestled on patchy green crab grass, which didn’t offset the large swaths of chocolate brown dirt bearing no life (and not to mention the pile of dog shit which filled a commercial-grade trash can to the brim… and sat in the yard’s corner). Our first shot on the list was, needless to say, behind schedule.

The second location housed a menacing manager who restricted all movement until he offered a bribe and was paid an additional fee. This eventually permitted further access into his four-walled cavern. And as it turned out, the homeowner was his father, a kind man who had no idea what was actually happening as about 20 personnel moved gear throughout the interior and exterior of his home. It was true. We needed all the space we could get. And it paid off.

For more visit the Albertsons’ Project gallery

www.CameronKarsten.com | www.the-subconscious.com

Photographer + Director represented by The Gren Group

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