Epson just released a new campaign to celebrate the power of the printed photograph. For the project, Tim Tadder and other legendary photographers such as Steve McCurry, Jeremy Cowart, Stephen Wilkes, Elizabeth Carmel, Amy Toensing, Lois Greenfield, Gregory Crewdson, Mark Seliger, Monica Stevenson and John Paul Caponigro were approached by Epson to appear in a video to share their inspirations, processes and views on the importance of the photography print.

Tim says, “So much time and energy goes into making the photograph. If the print is not perfect, it is not worthy of a print. It is not worthy of sharing.”

Check out the video below.

Tim Tadder is represented by Heather Elder. More of his work can be seen at and at

Via Heather Elder