Saddington Baynes worked with Saatchi & Saatchi LA to design a CG floor pattern that emits light and patterns through water for a recent Toyota Mirai OOH eco-billboard print campaign.
SB elaborates:
“Using CGI and seamlessly blending in photographic references gave Toyota the flexibility to emulate the car’s unique features and design with a bespoke and natural environment reflective of its technological developments, helping their OOH campaign stand out from the crowd.”
SB is represented by VISU Artists. Take a look at more work from Saddington Baynes through their AtEdge portfolio and saddingtonbaynes.com.
©Saddington Baynes
©Saddington Baynes
