Photography duo LSD’s recurrent style has taken inspiration from its Italian renaissance influence, evolving into a modern interpretation of romanticism juxtaposed with minimalism. Having been present in the advertising sector for over a decade LSD have a strong understanding that a successful photoshoot must have the correct synergy between creativity, technique and the necessity to communicate.
For the Fiat Doblo campaign, LSD collaborated with Leo Burnett to produce imagery of laborers and their Fiats. The entire locations, including its props, where all created in CGI. The car and the workers where shot in an external sunlight location with the support of flash lights.
Executive Creative Director: Alessandro Antonini – Francesco Bozza
Group Creative Director: Davide Boscacci Client
Creative Director: Stefania Abbrugiati
Art Director: Alessandra Buchignani
Copywriter: Julie Carpinelli
Account Director: Paolo Griotto
Prod Agenzia: Franca Quercia – Riccardo Biancorosso
Stylist: Rosanna Bevilacqua