Lori Adamski-Peek and team have been working with New Balance for the past few months for the publication¬†of the athletic brand’s newest initiative, the New Balance Women Catalog. Just released this fall, the catalog features apparel and footwear for women alongside bright and energetic lifestyle shots.

Lori and team were commissioned not only to create imagery for the catalog and website, but to create 30 and 60 second motion clips as well.

You can view the recent work in the newly released catalog and on the New Balance Women website.

For more work from Lori Adamski Peek, please visit her AtEdge Portfolio and her website, adamskipeek.com.