IN FOCUS:: Bryan Traylor - Master of Adaptation
Award-winning photographer/director Bryan Traylor has traveled the world creating campaigns ranging from automotive, lifestyle, and still-life for top brands such as Ford, Toyota, Heineken, Snickers, and Cadillac. As Bryan reflects on a life well-lived and equally well-challenged, he recognizes his skill set, mastering lighting and a positive attitude above all, keeps him looking forward and excited about what’s around the corner.
The “open” range of my work has been defined by my passion for lighting and the ever-changing photographic climate worldwide. I light things; autos/bikes, people, products, environments, sets…
Inside and outside: you name it, I make it beautiful.
Ohhh, and I take pretty good pictures as well…
Bryan Traylor

atedge: Tell us how you began your career in photography.
Bryan: It started back in 94’ when I was doing Grip/gaffing work (these are the people who do the lighting and power on film sets) on independent films, low budget TVC’s and stage/events in Los Angeles. I graduated from the College of Charleston, SC with a BA in “Scenography- Set design/lighting/sound for theater and film.” I was approached one day by a producer I knew, and he asked if I would like to do lighting for some “stills guys.”
I said, “Sure. Why not.”After 3 exciting years and much blood, sweat and tears, I went from being the 4th assistant to automotive super shooter, Rick Rusing to the go-to West coast 1st assistant to some of the world’s greatest still photographers including , Bob Stevens, Charles Hopkins, Vick Huber, Bill Cash, Shawn Mackenzie, Paul Taylor and Annie Leibovitz. This was a career that I could never have dreamed of.
atedge: When we first met, you had just arrived from South Africa (SA), and as you noted, starting fresh. Tell me a little bit how you ended up in SA and your work there.
Bryan: There were a lot of twists and turns, which ultimately landed me in South Africa. By 2001 I had secured financing for a TV pilot I had written that was to be shot in Southern Africa. As I was prepping production, 9/11 happened, and the world stopped. As we all had to reassess our lives, my own pivoted drastically, and I had to virtually start over again. It was a difficult decision at the time, but I decided to remain in South Africa and go back to my roots shooting still photography in this exciting new country.
A fortunate meeting with the head of Ford worldwide, having a great portfolio and name dropping some of the best of the best automotive photographers in the states that I had worked for, opened many doors and quickly I became the “Go to Car Guy.”I think it was my ‘Whatever it Takes Attitude“, that led to working on bigger jobs not only for automotive shoots, but all kinds of advertising work from humor, product to lifestyle. It also helped that I had built a great team around me so we could tackle any job from conception, production, post/ retouching to final art delivery.
Bryan: After the 2008 financial crisis, I had to take stock again, as the car work seemingly vanished over night. I hopped in the studio and created some “new still life work” with a focus on alcohol bottles that I would light as I would a car. The challenge was to stand out, so I focused on splashes and pours. I soon became the “Go to Bottle Guy” and began landing wonderful jobs where I would shoot the bottle, do the lifestyle, and then direct the TVC if asked. It was an amazing chapter, but after almost 20 plus years in South Africa, I decided to move to NYC in 2022 and start fresh again.
atedge: It is inspiring to learn about your journey and your will to adapt your work in each circumstance. What are you currently cooking?
Bryan: As I start my next chapter here in the States, I am playing in the studio with light, texture, motion and scale. I am having fun. Outside the studio, I am reintroducing myself and building relationships with creatives and fellow photographers. I have been fortunate to work with such amazing creative people along the way. I am excited for what lies ahead; to create brilliant work with new exciting people, build teams to collaborate on shoots and problem solve with creatives. What more could you ask for? I wouldn’t change a thing.
“I wouldn’t change a thing.”
