IN FOCUS: KALEB WHITE + HERBALIFE
“The Real Power of HER”
MEET KALEB WHITE

Kaleb White is a Midwest family man with a simple life, a solid handshake, and a camera always at the ready. After a decade in creative direction and marketing, he traded office life for a pair of cameras and set out to see the world.
Along the way, he’s collected countless wild stories—and just as many scars. The awards, collaborators, and close calls exist on a list somewhere, but they’re best shared around a fire with good food and a drink.
Rooted in Midwestern practicality, Kaleb brings a sharp eye for detail, trust built over years, and a gritty adaptability. His camera bag is packed with hard-earned skills, allowing him to anticipate needs and deliver on every promise.
Over the past year, Kaleb has traveled across five continents documenting extraordinary female athletes for ‘HER’, a global project alongside Herbalife that reveals what strength looks like.

atedge: Who are some of the athletes featured in the documentary?
Kaleb White: We feature incredible women from around the world. The project follows extraordinary women who refuse to be confined by traditional limitations. Sofia Malkogeorgou embodies the duality of the modern woman… an Olympic artistic swimmer from Athens whose sport demands both extreme physical power and unwavering grace. Italian fencer Three-time Olympian, Arianna Errigo redefines what’s possible, returning to a championship just six months after delivering twins via C-section. Peruvian midfielder Xioczana Canales represents a generation breaking barriers in South American soccer, while Oregon’s Heather Jackson achieved something incredibly rare… becoming a six-time IRONMAN champion and record-breaking disciplines including triathlons, gravel cycling and ultra-running. In Indonesia, Paralympic champion Leani Ratri Oktila transforms a life-altering motorcycle accident into fuel for greatness, becoming her country’s most decorated badminton player.

Sofia is a talented artistic swimmer from Greece. Born in 1998, she’s battled through injury, burnout, underfunded programs, and the weight of expectation to rise as one of the fiercest competitors in her sport. A five-time World Championship contender and two-time European bronze medalist, Sofia’s journey is marked by sacrifice and grit. Through injury and pressure, she’s continued to defy all odds. From managing mental health to challenging cultural norms around women in sport, Sofia has become more than an athlete — she’s a symbol of unbreakable strength.
Heather Jackson—six‑time Ironman champ, ultra‑runner, gravel cyclist, and endurance force. Almost 15 years of commitment, resilience, and performance. We’ll continue fueling her with our NSF Certified for Sport® Herbalife24™ line, science‑backed strategies, and global community support. Peak performance isn’t a moment—it’s a lifelong journey.






In Indonesia, Paralympic champion Leani Ratri Oktila turned a life-altering motorcycle accident into the foundation of a historic career, becoming her nation’s most decorated badminton player. Believing her future in the sport was over after her 2011 accident, she returned with extraordinary resolve—ultimately dominating para badminton’s debut at Tokyo 2020 with two gold medals and a silver.
Her momentum has only grown. With two more golds at the 2024 BWF Para Badminton World Championships, she now stands as the most successful female Para badminton athlete in history, boasting six World titles and an unmatched legacy of resilience and excellence.


“Herbalife HER” moves far beyond the arena. Its power comes from the moments most viewers never see—the predawn training woven around feeding routines, the steady resolve forged in hardship, the family rituals that remind each athlete why they compete.
Through a documentary lens, Kaleb’s portraits reveal the layered identities of modern female athletes who balance ambition with tenderness, personal goals with family demands, and competitive excellence with the cultural shifts they are helping to shape.
CLIENT: Herbalife
AGENCY: Generation Media Solutions
PRODUCER: Maritza Carbajal
DP: Taylor Gill












