Brian Kuhlmann’s Annual Electra Bike Co. Campaign

Each year Brian Kuhlmann teams up with Electra Bicycle Company to create a series of images for their annual campaign.

For this year’s campaign, Brian & his team aimed to capture images that elevated the human spirit and they were able to accomplish this goal against the backdrop of the beautiful Los Angeles cityscape and the neutral, rural beauty of Joshua Tree & Rimrock Ranch.

The resulting images highlight the attractiveness of the Electra Bikes while showcasing the beautiful personalities of those who ride it.

Brian’s images continue to contain a perfect mix of passion, originality & energy. To see more of his unique work, take a look at his AtEdge portfolio and his site: briankuhlmann.com.