Illy is an international coffee brand that is sold in 140 countries around the world. For more than eighty years, illy has operated with a mission of providing the “best coffee nature can provide, enhanced by the best available technologies.”
In order to celebrate their long-standing tradition, their success, and the concept of their “dream”, illy paired up with Saatchi & Saatchi to create a new advertising campaign called #illyDreamers.
Enriched from generation to generation, changing but remaining faithful to its origins, today the dream of illy has triggered another push towards excellence, celebrated with a communication campaign that revolves around the brand and involves the entire world.
#illyDreamers recounts exactly this dream, which is shared and participated in by all the people that regularly contribute to making it come true: from Andrea Illy to the farmers that select and harvest the beans with passion and dedication, to the artists that have collaborated with the company for years, to the baristas that pay attention to the smallest details to offer the client a superb cup of coffee. – Communicaffe
illy commissioned Andric to shoot the project, renowned for his expertise at executing complex campaigns and coming away with seamless, conceptual imagery.
Andric and his team traveled to Italy, Spain and Brazil to capture the final campaign images which will leave you daydreaming about your next cup of Joe.
Check them out below: