AtEdge photographer Alex Martinez recently collaborated with Creative Director Todd Haislip and the team at Big Red Rooster to create imagery for Mars Drinks’ new “Rethink the Daily Grind” campaign.

Alex says, “I enjoyed working on this project because we were able to combine multiple components to convey the message in a humorous way. Big Red Rooster has been releasing the series throughout the year, and I appreciate the variety of activities displayed while creating an exciting new brand identity.”

About Alex Martinez
Born and raised in Colombia, Alex Martinez is an award-winning fashion, portrait, advertising, and commercial photographer. Known for his striking color sense and unique use of light, Alex creates powerful images that resonate, and his vibrant personality allows for easy interactions on set. He has shot for Bravo, FOX, the Discovery Channel, NBC, TVOne, and Paramount Pictures along with AT&T, Spanx, Goody, Pfizer, Atlantic Records, CVS, and Vibe.

Alex Martinez is represented by VISU Artists. See more of his work through his AtEdge portfolio and at

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