Russ Quackenbush‘s latest advertising work found him alongside Young & Rubicam for Cirque Du Soleil’s new campaign, “Locals”.
Nathalie Brown, VP/Group Creative Director at Y&R, elaborated on the concept she created: “We wanted to represent the multiple sides of these artists, as amazing Cirque performers from some of the greatest shows in the world, but also as everyday Las Vegas residents.”
With the goal in mind, Russ produced three 15-second clips along with imagery used for the outdoor, digital and print ads.
Nathalie continued: “The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil.”
Russ is represented by Eason Management. View more of his work through his AtEdge portfolio and website.