As part of my Volvo XC90 shoot this past October, I also documented to project for social media purposes. Â During the course of the shoot, I shot and manipulated images on my IPhone to be posted on Instagram. Â It was a behind the scenes documentation of the road trip and provides a way to connect with the XC90 without it being directly about the vehicle. Â Social media allows for the potential consumer to identify in a way that is more authentic and true to their heart and emotions. Â These images are meant to draw the viewer into the funnel of prospective consumer and client with images that they can personally relate creating a connection between the consumer and the idea of the vehicle.