University of California / Advertisement Campaign 2014

Photographer: Elena Zhukova
Client: University of California, Office of the President
Agency: Ologie

I’m very excited to share with you a glimpse of the upcoming University of California 2014 National ad campaign. The campaign celebrates UC’s role in Californian’s daily lives and what being a part of the premier public university is all about.

“Public Transit” image features an Exoskeleton developed by professor Homayoon Kazerooni and his team at UC Berkeley.
When we were getting ready to shoot this image the entire development crew showed up, so in addition to the main images shown below we were able to get some additional material for the team.

University of California / Advertisement Campaign 2014

How it is used:
University of California / Advertisement Campaign 2014University of California / Advertisement Campaign 2014

And here’s how we did this:

In use by UC Berkeley:

University of California / Advertisement Campaign 2014

Bart (San Francisco):University of California / Advertisement Campaign 2014

I cant wait to see in airports.

A few other images used for the campaign:

University of California / Advertisement Campaign 2014University of California / Advertisement Campaign 2014

University of California / Advertisement Campaign 2014University of California / Advertisement Campaign 2014

University of California / Advertisement Campaign 2014University of California / Advertisement Campaign 2014

University of California / Advertisement Campaign 2014University of California / Advertisement Campaign 2014

and many many more….

See full post here: Elena Zhukova PhotographerElena Zhukova Photographer2014-05-02.