Photographer: Elena Zhukova
Client: University of California, Office of the President
I’m very excited to share with you a glimpse of the upcoming University of California 2014Â NationalÂ ad campaign. The campaign celebrates UC’s role in Californian’s daily lives and what being a part of the premier public university is all about.
“Public Transit” image features an Exoskeleton developed by professor Homayoon Kazerooni and his team at UC Berkeley.
When we were getting ready to shoot this image the entire development crew showed up, so in addition to theÂ main images shown below we were able to get some additional material for the team.
And here’s how we did this:
In use by UC Berkeley:
I cant wait to see in airports.
A few other images used for the campaign:
and many many more….
See full post here: Elena Zhukova PhotographerElena Zhukova Photographer2014-05-02.