As a director, it’s a wonderful feeling when a campaign operates on a deeper level — and this Disconnect Day series is truly a heartfelt project to encourage more people to disconnect from their devices and to spend the day outdoors with friends and loved ones. Many thanks to Bill Davaris and Andrew Ladden for creating this campaign, and to Brandon Beck and Spencer McAdoo at Cabela’s for making the project a reality.
— Tyler Stableford
Check out a 70 second version of the campaign, running in movie theaters nationwide, featuring country star Justin Moore singing “What a Wonderful World”:
Also below is an additional :60 Disconnect Day anthem with clever word plays on social media terms: