Happenstance or me feeling the pull of Norway?
Iâm not quite sure of the reasons, but I have the past year more frequently found myself taking on assignments in my home countryâ¦
Whichever the objective or purpose I have truly enjoyed working closer to where I grew up.
It something about rediscovering, through photography, the very place that shaped who I am and very much shaped my esthetic.
In my second collaboration with advertising agency HK we were to create âspaces to dream withinâ for Norwegian bedding company HÃ¸ie of Scandinavia.
So how do one create a sense of dreams and intimacy within Scandinavian nature in close ups of people?
For us it was textures. Having our models wander through tall grass, being enveloped in low laying fog. This we hoped would create intimacy in an airy and dreamy setting while still making sure the images came acrossÂ Scandinavian in nature and feel.
As a Norwegian living in the US forÂ 20 years, taking on an assignment with this sensibility is quite amazing.
To stand in the frost of the below freezing morning just a short 10 minutes by car from my familyâs house and think about Scandinavian spaces to dream within felt close to home, not just in proximity, but visually and emotionally as wellâ¦
And here isÂ the Behind the Scenes of how the images came togetherÂ and our day working in the norwegian fall landscape:
See full post here: Erik Almas Photography2015-03-08.