The image, â€œSupporting the Arts,â€ is the result of a project with RP3 for Norfolk Southern Railway. Norfolk Southern has been a titan of American industry for over 35 years, with roots in some of the Eastern United Stateâ€™s first railroad companies. To promote and recognize their support for the performing arts, I had the pleasure of working with the energetic and really fun Jean-Pierre Bovie, Creative Director at RP3. For this dramatic, photo-driven print ad I worked with a ballet dancer to have her shadow create the shape of a horse, which mimics the logo of the railway. With a clean background, the final image is uncluttered and focused like a spotlight. The juxtaposition of art and industry was interesting to conceptualize and capture. Â
I am honored to share that for our efforts, we were honored that this ad received a Gold award at the annual American Advertising Awards DC, held at The Newseum. This award show is always a great time to catch up with people and to see the cool work â€“ from the funny to the sublime â€“ coming out of the DC scene. Thank you to AAF DC and all of DCâ€™s brilliant ad shops for another year of exceptional advertising.
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