Maxine Helfman Captures a Different Side of James Franco

Photographer Maxine Helfman recently had the opportunity to photograph James Franco the artist, not James Franco the actor. The shoot was for the New York magazine and the goal was to capture a different side of Franco.

You see, James Franco isn’t just an actor, he’s also a wildly hated artist. There are tons of articles all over the internet about why you should hate him and his art. He’s regularly slapped with labels like “poser” and “faker,” and the art world seems to love to hate him as a whole.

That’s where Helfman comes in. The feature article was about Franco sitting down and having a discussion with one of his biggest critics and Helfman was tasked with creating a cover image for the piece. According to New York photography director Jody Quon, Helfman “has a very vivid sense of photography and a painterly quality as well.” This is what led to the cover image being “van-Gogh-as-tortured-artist,” as Quon put it.

The end result of the campaign was a series of brilliant images that portray Franco in a delightfully new light.

To see more of Helfman’s work, check out her AtEdge portfolio.

Painted James Franco Kind of looks like a murderer James Franco James Van Gogh Franco

Clouds of Luxury: RJ Muna for Airbus

RJ Muna teamed up with Dutch artist Berndnaunt Smilde for an Airbus corporate jet campaign titled, ACJ Nimbus. The duo was tasked with capturing the luxury experience of flying on an Airbus corporate jet in a new & inventive way.

For the images, Smilde created unique cloud-like floating structures by spraying a fine mist of water & then blowing smoke into it and RJ then shot the imagery from a low point of view so that the clouds convey a sense of grandeur & freedom high up in the air.

Each photograph, respectively titled Serenity, Freedom, and Harmony, accurately reflects the experience of owning and traveling via an Airbus jet.

RJ is represented by Marianne Campbell. Take a look at more work from RJ through his AtEdge portfolio and at

©RJ Muna

©RJ Muna

Dean Bradshaw Channels Film Noir in His Images for Logan

Dean Bradshaw (represented by CPi Reps) teamed up with the makers of Logan to document Hugh Jackman’s final time as Wolverine in a photo-journalistic way.

Dean’s images, alongside images by James Mangold (Logan‘s Director), were used for social media campaigns and will also be featured in a limited edition coffee table book for promotional purposes.

Explore more of Dean’s work through his AtEdge portfolio and his site:

©Dean Bradshaw

©Dean Bradshaw

©Dean Bradshaw

©Dean Bradshaw

©Dean Bradshaw



Richard Schultz’s Personal Project Puts A Spotlight on Tobacco Farming

In his recent project, Richard Schultz traveled to Kentucky to document tobacco harvesting.

Richard describes his experience shooting at the tobacco farm:

“I feel fortunate to be brought face-to-face, yet again, with Mexican migrant laborers who come to work in our country and do the hard work very few “Americans” would be willing to do. These images weren’t shot to be about Mexican immigration, they were meant to be about the harvest and labor in our country. It was just interesting to see that the farmers aren’t able to find any U.S. citizens who are willing to work that hard.”

Take a look at more of the images here, and check out Richard’s AtEdge portfolio and website for more of his lifestyle work.

©Richard Schultz

©Richard Schultz

©Richard Schultz



Lisa Predko Photographs Trixie Mattel

Lisa Predko rang in the New Year with a fabulous shoot featuring Trixie Mattel, a previous contestant on Ru Paul’s Drag Race.

Lisa is represented by Rad Represents. To view more of her work, please visit her AtEdge portfolio and website:


©Lisa Predko


©Lisa Predko


©Lisa Predko


©Lisa Predko

Tim Tadder & Epson: The Power of the Photographic Print

Epson just released a new campaign to celebrate the power of the printed photograph. For the project, Tim Tadder and other legendary photographers such as Steve McCurry, Jeremy Cowart, Stephen Wilkes, Elizabeth Carmel, Amy Toensing, Lois Greenfield, Gregory Crewdson, Mark Seliger, Monica Stevenson and John Paul Caponigro were approached by Epson to appear in a video to share their inspirations, processes and views on the importance of the photography print.

Tim says, “So much time and energy goes into making the photograph. If the print is not perfect, it is not worthy of a print. It is not worthy of sharing.”

Check out the video below.

Tim Tadder is represented by Heather Elder. More of his work can be seen at and at

Via Heather Elder

New Work: Thomas Chadwick

English photographer and Chicago resident Thomas Chadwick has updated his wide ranging portfolio with a piece he shot, directed and wrote about Chicago boxer Dimar “El Animal” Ortuz.

From Thomas,

Documenting Dimar prepare for an upcoming fight was eye opening. What he goes through on a daily basis is grueling. He’s physically tough and mentally focused. At the same, time he surprised me with how warm and open he is. He’s an exceptional person. I really enjoyed my time with him.

I would like to thank the people that helped me bring this project to life. Nicholas Price, Curtis Schmidt, Nealle Dipaolo, Agnieszka Ray,a Mike Shimer, Tyler Lundberg, Erica Chadwick, and Joe Lombardo

Check out the video below:

Thomas Chadwick is represented by ETC CREATIVE. His AtEdge Portfolio can be viewed here.

Save the Date! AtEdge Face-to-Face New York

Save the Date:
AtEdge Face-to-Face New York
Tuesday, October 28, 2014

Face-to-Face brings photographers together with top agency creatives for private, one-on-one meetings. In between meetings, everyone enjoys mixing and socializing in a relaxed and intimate environment. This is a free event that open to a limited number of AtEdge photographers and their agents.

AtEdge 2014-15 PHOTOGRAPHERS STAY TUNED! — we’ll be emailing your invitation and more information in the next few days.

In the meantime, here are highlights from our May 2014 F2F event at The City Club of San Francisco.

Jamie Kripke, Shaun Fenn, Dana Neibert, Embry Rucker, photographers, facetoface, san francisco, art directors, art buyers, commercial photography, professional photographers

L-R: Photographers Jamie Kripke, Shaun Fenn, Dana Neibert, and Embry Rucker

We especially want to thank the following A-List of San Francisco art buyers and creatives that helped make it an incredible evening:
Noel Adolph : Consumer Promotions Design Manager : The Clorox Company
Whitney Baez : Sr Print Producer/Art Buyer : DDB Remedy
Blake Bäkken : Design Director : Venables Bell
Justine Barnes : Content Producer : Duncan/Channon
Cameron Barnum : Content Producer/Art Buyer : BBDO
An Ching-Chang : Sr Global Creative Director : Banana Republic online
Noah Dasho : Sr Art Producer : Goodby Silverstein
Naomi Duckworth : Sr Art Director : Heat
Vince Engel : Creative Director/Consultant : Chemistry Club
Jayson Ertelt : Assoc Production Director : FCB
Renee Hodges : Sr Integrated Producer : Venables Bell
Page Kishimaya : Creative Director : BBDO
Rebecca Lanthorne : Art Producer : Butler Shine Stern & Partners
Chase Madrid : Sr Art Director : FCB
Steve Mawhinney : Creative Director : Gyro
Michelle Spear Nicholson : Associate Partner/Head of Production : Muh-Tay-Zik Hof-fer
Shelley Parsons : Creative Director : Levis
Dan Southwick : Sr Art Buyer/Producer : Eleven
Kristin van Praag : Print Producer/Art Buyer : Heat
Andrew Weisman : Sr Art Director : DDB
Patrick Witty : Director of Photography : Wired Magazine

“I thoroughly enjoyed the evening. I loved the fact that most of the photographers I met were familiar with MTZGHF clients and work, and had taken time to consider what all we’ve produced. Although the timing with each felt right on, I wanted more!”
Michelle Spear Nicholson
Head of Production, Associate Partner

justine barnes, duncan channon, photographer, caterina bernardi, commercial photography, professional photographer, atedge, san francisco

Justine Barnes, Content Producer from Duncan/Channon connects with photographer Caterina Bernardi

“I love the structure of this event! It was great to meet with photographers in a more casual setting, and after business hours. And AtEdge did a great job of pairing me with photographers who were applicable to the work I have been producing for our clients.”
Justine Barnes
Content Producer

“You really matched us well to the creatives, and fulfilled our wish list. Top notch! As always, a worthy event.”
Therese Gietler
Andy Batt Photography

Marianne Campbell, Heather Elder, Chris Crisman, Photographers, Photography, Art Directors, Art Buyers, Facetoface, AtEdge, Meet up

L-R: Agents Marianne Campbell and Heather Elder are entertained by photographer Chris Crisman


“Once again, a wonderful event full of so many great connections – new and old.”
Heather Elder
Heather Elder Represents

Photographer Andric turns over a new leaf for Noah Dasho, Senior Art Producer from Goodby, Silverstein & Partners




“I suppose I was a bit nervous about so many back to back meetings. Would it be awkward? Would the conversation stall? I have to say that I was deep in conversation every time the bell rang. It was a great venue, relaxed atmosphere, and a pleasure to be a part of.” 
Noah Dasho
Senior Print Producer
Goodby Silverstein

“Overall, seriously amazing. I enjoyed making genuine connections.” 
Blake Bäkken
Design Director
Venables Bell and Partners

“Wonderful, productive, fun, engaging.”
Nick Hall

Photographer Lupine Hammack (left) enjoys sharing his work with Page Kishiyama, Creative Director, BBDO.

Photographer Lupine Hammack (left) enjoys sharing his work with Page Kishiyama, Creative Director, BBDO.

“It was great to put a face to a name for many of the photographers I’ve admired through the years and have never had the opportunity to meet or work with.”
Page Kishiyama
Creative Director
BBDO San Francisco

“The reviewers really cared. I think this is because they didn’t get exhausted by the amount of meetings or the pace of them. They were interested and enjoying the connection as much as we were. The face to face contact of this well organized event reminds me why I am in this business.”
Andrea Stern

“The format was fantastic and the range of work I saw was really relevant to our current client work at the Agency.”
Jayson Ertelt
Associate Production Director

Photographer Frank Schott meets with Renée Hodges, Senior Integrated Producer, Venables Bell & Partners.

Photographer Frank Schott meets with Renée Hodges, Senior Integrated Producer, Venables Bell & Partners.

“Good mix of talent. I loved seeing relevant photographers and discussing process, ideas, trends, etc. All in all, it was a great experience!”
Renee Hodges
Senior Integrated Producer
Venables Bell & Partners

Agent Kim Matheson sits between photography duo Eszter+David as they meet with Chase Madrid, Senior Art Director from Draftfcb

Agent Kim Matheson sits between photography duo Eszter+David as they meet with Chase Madrid, Senior Art Director from Draftfcb

L-R: Picture Matters agent Sherwin Taghdiri, photographer Dana Hursey, photographer Iain Bagwell

L-R: Picture Matters agent Sherwin Taghdiri, photographer Dana Hursey, photographer Iain Bagwell

“It was nice to meet creatives that really wanted to be there.”
Joseph Puhy

The Irrational Portrait Gallery

Every year, I give myself a new personal project to work on. In the past, they have been different series of portraits focusing on people that interest me. For my personal work I’ve photographed mixed martial artists of all levels and experience and members of The Patriot Guard Riders, a national organization who welcome home our soldiers, among others.

My most recent personal project is a bit different from anything I have done before. This is because the finished products of the series are completely out of my control. Aptly named The Irrational Portrait Gallery, the portraits focus on 21 Long Island based artists of all styles. The portraits are shot on white seamless, retouched and printed on Epson canvas. The 44″ by 58″ prints are then given to the artists for them to manipulate however they want.

I partnered with FRESH, a Long Island art collective, on this project to decide which artists to invite, as well as the right venue in which to display the exhibit. We eventually decided on a museum space in Southampton, NY that’s large enough to display all of the 21 prints with enough breathing room in between each one.

I saw the project as an experimentation in how people would confront a larger than life photo of themselves that is already considered a finished piece and then take it the next step. Would the artists cover my photograph completely with paint so that their work stood out more? Would anyone leave it alone altogether and only show the portrait? How will an abstract artist work with a photograph to create the final piece? We didn’t know what anyone would do and that’s what made this project so exciting.

Bryan Landsberg

The project conceptualized in December 2012, and has been 1.5 years in the making. Along with the portraits themselves, the combination of nailing down a venue and promoting the event took many hours of time and coordination. I think one of the biggest challenges in this project was finding the right venue for the exhibit. We needed ample amount of space between each piece on the walls to let them breathe and allow the viewer to focus on just one piece at a time without distraction. We eventually got a contact at the new Southampton Arts Center, which used to be The Parrish Art Museum, and got a meeting with the new director. There was about a month or two wait before we finally got confirmation that we had the space for our exhibit. That lead us into our next big challenge which was getting promotional materials together (postcards, posters, stickers, promo video, website, etc) and get those promos out with just over a month before the show date. We also got sponsors and music on board for the opening reception. It was pretty crazy timing but we made it happen!

Peter Freeleng

One of the most important details of the printing process was selecting the right medium to print on, allowing the artists to work on their piece however they liked. Rick ran about a dozen test prints on different Epson canvases, hitting them all with a variety of paints and other materials to test the durability. He wanted to be sure that regardless of what was used, the integrity of the photo print would not be compromised.


After the Hamptons show, we plan on bringing the exhibit to Manhattan or Brooklyn to further our reach. In the long term, I plan on working with another set of artists for the sequel of The Irrational Portrait Gallery in 2015.


The show’s opening reception on June 28th was a total success with over 550 attendees. The overall feedback on the exhibit has been outstanding, which can be seen on the Press page on the project’s website at Along with the great reviews we’ve been receiving, the show is also currently featured on the cover of the July/August 2014 issue of Long Island Pulse magazine and a 3 page article inside.