Motion

Campaign Spotlight: Andy Mahr for Alpha Romeo

Photographer Andy Mahr was once art director and creative director Andy Mahr. He graduated from Colorado State University in 1994 with a BFA in Graphic Design. After that, Mahr earned a degree in Advertising Art Direction, this time from The Portfolio Center. Finally, there was 13 years of working as an art and creative director that preceded his eventual transition to photographer.

When you look at his photography, the framing in particular, it’s obvious that Mahr’s time in directorial roles has helped him develop a uniquely apt eye for framing and setting up shots. His photos manage to combine grit with a sharp elegance that brings the subjects to life, as if you’re seeing them with your own eyes, not through the lens of someone else.

Mahr is rep’d by Lesley Zahara and has done shoots for some of the biggest names in industry. Reebok, Chick-fil-A and the U.S. Marine Corps are just a few of his clients. Recently, Mahr photographed the Alfa Romeo Giulia for Alfa Romeo. You can see all the photos from that shoot below and to see more of Mahr, visit his AtEdge Portfolio.

Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo

All Images © Andy Mahr

Fulvio Bonavia’s ‘Flora’ Project Inspires Video Commission for Vogue

While working on his portfolio, Fulvio Bonavia came across some images he created in the past for a Rado campaign and was inspired to create some new imagery.

Fulvio explains:

“I found that some of the shapes [in the previous images] reminded me of flower petals, so I decided to shoot some new liquid colors underwater”

He matched the colors and shapes from the new images with different types of plants that he found at a flower show in Milan and showed the images to Vogue Italy. Vogue loved the concept so much that they commissioned Fulvio to shoot a video promotion for a new line of perfumes.

The resulting video was published on Vogue.it and was also used for social media promotions.

Fulvio is represented by Stockland Martel. See more of his work through his AtEdge portfolio and on his website, fulviobonavia.com.

Johnny & June: The Making of an AtEdge Ad by Russell + Rutherford

We found this in our archives and thought it would be fun to share.

A couple of years ago, AtEdge partnered with Russell + Rutherford on an ad for the inside front cover of the Communication Arts Advertising Annual. James Russell and his partner, Ann Rutherford conceived and shot a series of original images for the ad, and even sent us some great video they put together from their shooting day.

Steamy!

Check out more work from the duo through their AtEdge portfolio and at russellrutherfordphoto.com.

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

Jason Elias x Durban Bikes

Jason Elias was hired to shoot a national launch campaign for a foldable bike company called Durban Bikes. The goal of the campaign was to match the bikes popularity in the South American market with the North American market.

The shoot focused on highlighting how the bikes appealed to the young, urban generation while also showing off the compact nature of the bike.

The spot was also featured on The Ellen Show when Ellen gave every audience member a Durban Bike.

Check out more work from Jason through his AtEdge portfolio and his site, jasonelias.com.

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©Jason Elias

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©Jason Elias

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©Jason Elias

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©Jason Elias

RJ Muna Creates Brain Made Entirely out of Human Bodies for Dance Company Capacitor

What does creativity look like? 

This is the question that RJ Muna set out to answer with the help of Jodi Lomask, director of dance company Capacitor for a new piece to promote an upcoming show.

From RJ’s blog:

I’m not sure whose idea it was to make a brain out of human bodies (hmmm, actually I think it was mine…), but Jodi Lomask, director of the dance company “Capacitor”, was intrigued. Jodi was making a piece about what happens in the brain when one participates in the act of creating. We were tossing around ideas for images to promote a show she was making called “Synaptic Motion”. More facetiously than anything else, I noted how closely the folds of the brain resembled folded up people. Never one to miss an opportunity, Jodi said “I think that’s a great idea – can we do that?”. I thought for a minute and said, I think it would take around 20 people, and of course, they would have to be naked”. Without a moment’s thought, Jodi said “20 sounds about right, and of course, they should be naked. How soon can we do it?”

That next Saturday, 20 people showed up at the studio and about an hour later everyone was naked and trying to figure out what shapes they should be making and where on the brain they should be. That’s where the trouble started. You’d think 20 naked people would be fairly easy going. I mean, you’d think if you were willing to spend the day naked, climbing all over 19 other people (some you’d never met), “easy going” would be sewn into the DNA.

People started dividing themselves up according to brain function – you read that right – Brain Function. “I’ll be anywhere on the Frontal Lobe, but I’m just not the Cerebellum type.” said a couple of naked people. Another exclaimed “Jodi said I could be the Broca Area – it’s that or nothing!”. And, two other naked people jumped up and, almost in unison, said “Yeah, and I was promised the Occipital Lobe!”. And so it went for about an hour. “I was a Parietal Lobe in college – never again.” and, “After 12 years of Yoga, I’m feeling Temporal Lobe…” “Primary Somatosensory Cortex for me – I ain’t Secondary to nobody” Jodi looked at me and said “What the hell is wrong with these people?”

Then a crack. Someone generously said “I don’t care where I am as long as it’s not the Stem.” It was something anyway. Then someone said to the group “Hey we’re all mature brain parts, can’t we just climb all over each other and get this thing done? I know we’re all Visual Cortex types, but can’t we all be Left Brained, just for the afternoon?” Then another voice rang out “You’re right, let’s hug it out and get back to work makin’ brains.”

For all the headaches, the trouble was over as quickly as it started. Twenty naked brain parts came together as one, and in the end, even the Brain Stems were feeling fulfilled.

For more work from RJ Muna, please visit his AtEdge Portfolio and Website.

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Dan Goldberg Partners With Illinois Tourism for New James Beard Awards Video

Dan Goldberg worked with JWT and Illinois Office of Tourism to create a new promotional video for the James Beard Awards in Chicago. The Awards honor excellence in cuisine, culinary writing and culinary education.

As they say, “the best way to experience a city is through its food” and Dan did a beautiful job of capturing some of the city’s great culinary sights.

Check out the video below!

(Via Emissary Artists)

Dana Neibert & Wounded Warrior Project

Featured in our Spring Campaign Spotlight:  Dana Neibert recently collaborated with agency Red Deluxe, Creative Director Ben Couvillion and non-profit organization Wounded Warrior Project on a series of promotional images and videos to help spread awareness for their cause.

A humbling project to work on, to say the least. The courage and dedication of these wounded warriors was only outdone by the families, friends, nurses and doctors that support them – Dana Hursey

Check out the powerful photographs and videos below.

Wounded Warrior Project is a charity and veterans service organization that offers a variety of programs, service and events for wounded veterans of the military actions following the events of September 11, 2001.

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Dana Neibert, Wounded Warrior Project

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Dana Neibert, Wounded Warrior Project

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Dana Neibert, Wounded Warrior Project

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Dana Neibert, Wounded Warrior Project

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Dana Neibert, Wounded Warrior Project

Michael Grecco’s Mesmerizing Living Photographs

The future of photography is here; Cinemagraphs are photographs in which a minor and repeated movement occurs. Usually published in an animated GIF format, Living Photographs can give the illusion that the viewer is watching a video.

To create a great Living Photograph, Michael Grecco actually shoots video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. Please let me know what you think of these examples of Living Photography-Michael Grecco

Check them out below:

Panasonic Avions – Champagne

Panasonic Avions – Tv Screen

All images Copyright Michael Grecco

8 Great Motion Campaigns of Spring 2015

Featured Image, Simon Stock

Being a professional photographer can entail much more than capturing still images.

The AtEdge photographers are frequently commissioned to direct and create video work for leading brands across the country and abroad.

Here are 8 great motion campaigns of Spring 2015:

When you’re done, don’t forget to head over to the Campaign Spotlight Page for more incredible work.

Simon Stock / Bentley

 

John Huet / Nike

 

Saverio Truglia / Orbitz Travel

 

John Myers / Donate Life

 

Michael Prince / Children’s Hospital of Atlanta

 

David Emmite / Heather Henson Productions

 

Andy Batt / Portland Monthly Magazine

 

Robb Aaron Gordon / Four Seasons Residence Club Los Angeles