Glen Wexler

Campaign Spotlight: Glen Wexler for Nokia

Glen Wexler is a photographer and director best known for his elaborately staged digital photocompositions of improbable situations.

At 22 years old Wexler photographed his first album cover for Quincy Jones Production while a student at Art Center College of Design. He quickly gained a reputation for the imaginative photo illustrations he created for Michael Jackson, Van Halen, Rush, Black Sabbath, Yes, ZZ Top and many others.  Nowadays his clients include Epson, Acura, Sony, Jeep, Maxell, Adobe, Intel, Coca-Cola, Capital One, Toyota, Pepsi, Warner Brothers Pictures and hundreds of others.

Internationally recognized as one of the original artists to incorporate digital imaging technology into the creative process, Wexler is widely regarded as a leader in the field. Perhaps this is why Nokia saw him as the perfect fit for their Ozo ad campaign.

Ozo is the name of Nokia’s stereoscopic 360-degree 3D camera and the titular name of the hardware and software that can accompany the camera. Wexler’s long-time immersion in the digital imaging community made him the perfect person to show off this new technology. He did individual campaigns for OZO VR ProductionOZO Live Broadcast and OZO 360º Spatial Audio. You can see highlights from all three campaigns below.

To see more work from Glen Wexler, check out his Atedge portfolio or his website.

For more great campaign shots, visit the Campaign Spotlight section of the AtEdge website.

Recap: Creative Magic Happens at AtEdge Face-To-Face NYC

What an amazing Face-to-Face event on May 11th at the elegant 20th-floor penthouse at 230 FIFTH in New York. What happens when you bring an exclusive group of 28 agency producers & creatives together with 60 talented AtEdge photographers? Let’s just say there was a lot of excitement in that room.

Twice a year at Face-to-Face, AtEdge photographers  present their work in private, one-on-one meetings to hand-picked creatives that have the need and budgets to hire the highest caliber talent. It’s an opportunity for busy creatives to link up with groundbreaking photographers in a tranquil and casual environment, complete with sumptuous hors d’oeuvres and cocktails.

We’re overwhelmed with the success of this year’s event and thrilled to continue this series that has become so important to our industry. Face-to-Face events are held twice a year — each spring in New York, and in alternate cities like Chicago, Los Angeles, San Francisco, Minneapolis and London in the fall.

Making new connections and revitalizing old relationships is what Face-to-Face is all about. Please contact Elizabeth Owen, President of AtEdge, if you are interested in attending a future Face-to-Face.

We’d love to express our gratitude to the following industry creatives that assisted in making this event a success:

Jamie Appelbaum | Art/Content Producer | SS+K
Jamie Bakin | Sr Art Producer | FCB Health
Kathleen Bednarek | Photo Editor | Food Network Magazine
Tracy Brosnan | Creative Director | Freelance
Allison Candage | VP, Creative Production Manager | Juice Pharma Worldwide
Marsha Chandy | Senior Art Director | JWT
Treviana Delmastro | Art Buyer | JWT
Kayte Geldzahler | Senior Art Producer | McGarry Bowen
Sean Green | Creative Director | Neon/FCB Health
Michelle Heimerman | Photo Editor | Saveur Magazine
Ashley Holmes | Art Content Producer | Ogilvy & Mather
Betsy Jablow | Executive Art Producer | BBDO
Wendy Leahy | VP Senior Art Producer | McCann
Lisa Lloyd | Associate Creative Directory | BBDO
Jack Low | Senior Partner, Creative Director | Ogilvy
Austin Mankey | Senior Art Director | BBDO
Deniz Marlali | Senior Global Art Director | Nissan United/TBWA
Alexander Nowak | Creative Director, Curator of Visual Arts | Droga5
Alexia Politis | Senior Art Producer | Mother
Kelly Ramsey | Senior Art Producer | M: United – McCann Worldgroup
Julie Rosenoff | Manager of Art Buying | Havas Worldwide NY
Jan Rudin | Group Creative Director | Publicis Kaplan Thaler
Amy Salzman | Senior Art Producer | Saatchi & Saatchi
Frannie Schultz | Art Buyer | JWT
Mark Sikes | Creative Director | Ogilvy & Mather
Darielle Smolian | VP, Senior Producer | Publicis NY
Milisava Tertovich | Senior Art Producer | Anomaly
Noah Wilker | Lead Art Producer | DigitasLBi

This busy group of creatives work with some of the world’s top brands, including GE, FedEx, Pfizer, BMW, Delta Airlines, IBM, Nissan, Schick, Puma, Tylenol, United, UPS, M&M Mars, CVS, L’Oreal, Verizon, NASCAR, Verizon, Target, Marriott and many, many more.

“Loved everything, I have been to reviews before and this was by far the best. The atmosphere, the timing, the food, everything.”

Milisava Tertovich, Senior Art Producer, Anomaly

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Photographer Nigel Parry shares his work with Alexander Nowak of Droga5

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Noah Wilker of DigitasLBi listens intently to photographer Simon Winnall

“Photography caliber was top notch. Great space, great food, well-organized, classy event.”

Darielle Smolian, VP, Senior Producer, Publicis

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L to R: Photographer Jim Salzano updates Betsy Jablow of BBDO NY on his current work

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“To get to know the photographers and talk about their commercial and personal work face-to-face is an invaluable experience. Everything moves so fast these days that even while on shoots we often don’t get 20 minutes to stop and appreciate the talent of who we are working with.”

Tracy Brosnan, Creative Director, Freelance

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L to R: Deniz Marlali of TBWA enjoys meeting with photographer Marc Ohrem-LeClef

“This event was amazing. To meet personally with 4 new creatives in such a short time span was great! I also got to catch up with other creatives I have met before!”

Pascal Shirley, Photographer

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L to R: Photographer Pascal Shirley meets with Jamie Appelbaum of SS&K

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L to R: Alison Candage of Juice Pharma meets with photographer Erik Almas

“It was all that I hoped and more…I was able to make new contacts with some photographers that I have been specifically interested in meeting over the years, as well as some wonderful new artists I was unaware of!”

Allison Candage, VP, Creative Production, JUICE Pharma

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Treviana DelMastro of JWT deep in conversation with photographer Scott Bell

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(L to R): Photographers Benton Collins & John Blais with agent Renee Bills from Schumann & Co

“I’ve attended a number of the events starting from the first one at the Soho House in NY. All have been a great experience and the opportunity to establish new connections as well as reconnect with others.”

Glen Wexler, photographer

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Photographers Margaret Lampert & Jamie Kripke enjoy a drink after their creative meetings

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Photographer Paul Aresu & his agent, Janice Moses, relax between meetings

“It was a great opportunity to meet photographers in a casual but productive setting and build new connections that will hopefully lead to future collaborations.”

Michelle Heimerman, Photo Editor, Saveur Magazine

Glen Wexler’s Future Cities Rebrand Epson

Glen Wexler collaborated with the team at Epson America to launch a global brand campaign aimed at creating awareness of the company’s diverse selection of products. Addressing the perception of being a printer company, Epson wanted to showcase the many facets of technology they’re involved with, from robotics to projectors and more.

To do this, Glen was asked to create futuristic visions of cities with Epson products integrated into the infrastructure. His challenge was to create scenes that were respectful to each city while suggesting plausible developments in architecture, urban development and transportation.

Glen photographed the immersive cityscapes first. Then, design development, CGI modeling and compositing were implemented to create the final imagery. His process is described in great detail in the behind-the-scenes video below.

Much of Glen’s work consists of integrated campaigns in which he photographs, directs CGI, and directs the broadcast. Creative retouching has been done in-house since 1992, and his team handles all aspects of print and motion production. This approach allows creative continuity from print to online to broadcast, as well as cost efficiencies from the seamless coordination of creative assets and production resources.

About Glen Wexler
Internationally recognized as one of the original artists to incorporate digital imaging technology into the creative process, Glen Wexler is widely regarded as a pioneer and leader in the photographic community. His work has been profiled in many publications including: Communication Arts, French PHOTO, Creativity, Los Angeles Times, Apple Pro Stories, and Adobe Photoshop Innovator’s Spotlight. His advertising clients include Acura, Sony, Jeep, Maxell, Adobe, Intel, Coca-Cola, Capital One, Toyota, Pepsi, Warner Brothers Pictures and hundreds of others.

For a deeper look into Glen Wexler’s body of work, please visit his AtEdge portfolio and website, glenwexler.com.

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The first step in creating the print ads was to shoot the cityscapes. For New York, Glen suggested the new downtown skyline over more classic views. ©Glen Wexler

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In Tokyo, the modern architecture of the Shinjuku district already looks like a city of the future. ©Glen Wexler

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The new architecture and transportation were added using CGI models. Epson products were strategically featured and positioned within the cityscapes. ©Glen Wexler