Chris Gordaneer

Microview 54 Just Released!

Featured Image: ©Chris Gordaneer

Microview is back with its 54th issue, now making its way to the desks of creatives all over the globe!

The edition’s chilling cover was produced by Chris Gordaneer. Chris’ portfolio is filled with energetic, atmospheric images that give off a feeling of intimacy. His work for brands like MasterCard, Honda, Bosch Appliances, has taken him all over the world and has earned him over 100 awards in the past 12 years.

Inside this new release, you’ll find over 300 pages of remarkable images from a group of unique commercial photographers invited into our exclusive program for their unconventional vision.

Browse through the full 300+ pages of Microview 54 now.

We hope you will reference AtEdge books & whenever you need to hire a truly distinctive photographer. Our publications are distributed 5 times a year. To be considered for distribution of our books, please click here.

Here are a few sample pages from Microview 54:

A Conversation with Chris Gordaneer

Chris Gordaneer is Canadian advertising photographer and director renowned for creating mesmerizing images that teleport viewers to other worlds.

Last year, Chris became a partner of Toronto’s Westside Studio. Founded in 1985, Westside Studio represents award-winning commercial photographers, including Chris, under the roof of Canada’s largest commercial photography building. In the United States, Chris is represented by Randy Cole Represents, a New York-based boutique agency promoting commercial photographers, directors and CGI artists.

Chris’ signature style – surreal with a soft color palette – has earned him more than 250 awards in the past 18 years and has gained the attention of a wide range of clients, many of whom ultimately commission Chris due to his love for the giant vista and the way he’s incorporated it into his personal work.

The energetic images Chris produces are the result of the intimacy he creates on set. “I always try to make people feel invited and welcome when I’m shooting,” Chris says. Combining his talent and vision with top-notch production, he always attempts to get the most out of every shoot.

We caught up with Chris recently to chat briefly about his background, the evolution of his style, and the relationship that’s developed between his personal and commercial work.

Chris Gordaneer - Composite Image

Composite image; background photographed in Scotland and model shot in studio

You recently became a partner at Westside Studio (Congrats!) Tell us about some of the salient points in your life and career leading up to that moment, and what this new role has meant for you.

Westside gave me a place to grow and challenge myself as a photographer, but even more valuable was that it helped foster the relationships I have in the industry. I went and did my work placement at Westside as an assistant and never left. I could see the opportunity to work with so many talented and creative people was right there in front of me, and I knew it was for me.

Chris Gordaneer for the 2015 Pan American Games

Olympic bronze medal winner and Canadian flag bearer Mark Oldershaw photographed for the 2015 Pan American Games held in Toronto

Describe your style and how it’s evolved into what it is today.

There’s definitely been a transition from analogue to digital, but I still like to try and capture as much as possible in camera. I like to create a certain mood with my photographs, not just a straight capture. I like my images to tell stories, to have a heroic feel that is direct and clear. Clear visuals are very important.

Chris Gordnaer - Composite Image 2

Composite image; background photographed in Alberta and model shot in studio

Tell us about your personal work. What has been the primary focus and why is it important to you?

I enjoy the outdoors and I think that comes across in my work with big skies and epic landscapes. Getting into remote areas is where I enjoy my location work the most. It’s important to me as a personal reset to spend some time being in nature. There are no distractions and it helps me focus on what’s around me and capturing the details I deem important.

Chris Gordaneer - Golden Ears Park in BC

Personal work, photographed at Golden Ears Park in British Columbia

How does your personal work relate to your commercial work? Have you noticed that clients commission you based off personal projects?

I try to travel to a remote area each year on my own to shoot a creative and explore. My personal images are often what I think attracts clients to me. They want that majestic and epic feel for their ads, which is great and makes most projects feel like they are tailor made for the marriage of my personal and commercial work.

Chris Gordaneer - Subaru

Image for Subaru Campaign, photographed on Vancouver Island

Where do you see photography going in the next few years and what kinds of things are you doing to stay current?

Most photographers now are expected to have a mix of photography and motion skills. The technology has changed at such an exponential rate that it seems like a natural progression to become a director. Understanding how to make powerful single images is very helpful and maybe even an advantage when creating motion work. I’ve really enjoyed the evolution.

Chris Gordaneer for Canada Apprentice Loan

Award-winning photographer Chris Gordaneer, represented by Randy Cole Represents, was recently commissioned to shoot an advertising TV spot for client Canada Apprentice Loan.

His energetic, atmospheric work is the result of the intimacy he creates on his shoots. “I always strive to make people feel invited and welcome when I’m shooting” he explains.

Check out the video below:

Nice job Chris!

PDN Photo Annual 2014

AtEdge would like to congratulate our photographers who received recognition in the PDN Photo Annual 2014!

Simon Harsent: Advertising

Ad agency: GPY&R Transport for NSW

Ad agency: GPY&R :: Dangers of fatigued driving.


Chris Gordaneer: Advertising

Ad Agency: Proximity Canada #WEAREWINTER Canadian Olympic Team

Ad Agency: Proximity Canada :: Canadian Olympic Team


RJ Muna: Advertising

Agency: In-house Campaign for Alonzo King's LINES ballet

Agency: In-house ::
Ad campaign for Alonzo King’s LINES ballet company.


Pat Molnar: Advertising

Ad agency: Lowe Campbell Ewald Detroit  USAA *note, different image from campaign appeared in pdn

Ad agency: Lowe Campbell Ewald Detroit :: USAA *Note, a different image from campaign appeared in PDN.


Taylor Castle: Advertising

Ad Agency: DDB Chicago  The Field Museum Chicago

Ad Agency: DDB Chicago ::
The Field Museum Chicago


Dan Saelinger: Magazine/Editorial

Editorial for The Atlantic

The Atlantic :: Companies creating healthier junk food.


Howard Schatz: Photo Books

Caught in the Act: Actors Acting

Caught in the Act: Actors Acting


David Emmite: Corporate Design/Photo Products/Self-Promo Pieces

"Somebody's Kid"

“Somebody’s Kid”


Simon HarsentCorporate Design/Photo Products/Self-Promo Pieces

"The Beautiful Game" :: football stadiums

“The Beautiful Game”


Lennette Newell: Corporate Design/Photo Products/Self-Promo Pieces

Promotional image used by Lennette when she appeared on American's Next Top Model

Promotional image used by Lennette when she was a photographer on American’s Next Top Model.


Maxine Helfman: Corporate Design/Photo Products/Self-Promo Pieces

"Historical Correction"

“Historical Correction”


Michael Lewis: Corporate Design/Photo Products/Self-Promo Pieces

Self-Portrait, on the set

Self-Portrait, on the set


Tim Tadder: Stock Photography

"Peak-Action Soccer" for Corbis

Corbis Images: “Peak-Action Soccer” for World Cup


Jonathan Chapman: Stock Photography

"Highway 1"

“Highway 1”


Francesco Tonelli: Websites ::

Food Photography

Food Photography


Dwight Eschliman: Websites :: Bicycle San Francisco

Dwight Eschliman's Bicycle San Francisco page

Product Photography