AtEdge

Campaign Spotlight: Glen Wexler for Nokia

Glen Wexler is a photographer and director best known for his elaborately staged digital photocompositions of improbable situations.

At 22 years old Wexler photographed his first album cover for Quincy Jones Production while a student at Art Center College of Design. He quickly gained a reputation for the imaginative photo illustrations he created for Michael Jackson, Van Halen, Rush, Black Sabbath, Yes, ZZ Top and many others.  Nowadays his clients include Epson, Acura, Sony, Jeep, Maxell, Adobe, Intel, Coca-Cola, Capital One, Toyota, Pepsi, Warner Brothers Pictures and hundreds of others.

Internationally recognized as one of the original artists to incorporate digital imaging technology into the creative process, Wexler is widely regarded as a leader in the field. Perhaps this is why Nokia saw him as the perfect fit for their Ozo ad campaign.

Ozo is the name of Nokia’s stereoscopic 360-degree 3D camera and the titular name of the hardware and software that can accompany the camera. Wexler’s long-time immersion in the digital imaging community made him the perfect person to show off this new technology. He did individual campaigns for OZO VR ProductionOZO Live Broadcast and OZO 360º Spatial Audio. You can see highlights from all three campaigns below.

To see more work from Glen Wexler, check out his Atedge portfolio or his website.

For more great campaign shots, visit the Campaign Spotlight section of the AtEdge website.

Photographer Spotlight: The Work of Rob Gregory

Rob Gregory is an internationally-recognized commercial photographer, specializing in sports, portrait and composite photography. His work has been featured in Time Magazine, Graphis, Digital Photographer and other prestigious publications. It’s also been featured in exhibits across the globe, including in Paris, London and Atlanta.

With a background that extends well beyond photography and includes work as an agency art director, Rob has worked with some of the biggest brands in the business, including The United States Marine Corps, Intel, Tide, Swiffer, and Capital One.

On a more personal not, Rob is also a cancer survivor. He enjoys donating as much time as he can to cancer and disability related causes. You can feel the care and respect he has for these causes simply by scrolling through his portfolio.

Based out of Chicago, Rob can often be found on location shooting all over the country. To see more of his work, check out Rob’s AtEdge portfolio or visit his website.

 

Artist Spotlight: Geneviève Caron

A skilled portraitist, Geneviève Caron believes in the trademarks of minimalism, lightness and restraint to create stylish and sophisticated photos. She’s highly adept at shooting in diverse locations, all while possessing excellent communications skills that put subjects at ease, encouraging better images.

Geneviève’s client list includes photo work for Coca-Cola, Colgate, TD Bank, BMO, Dove, Johnson & Johnson, Lincoln, Toyota, Bell Canada, Sony, Target, Bounce, Toronto Tourism, Workoplis, SunLife Insurance and Wal-Mart. She’s the winner of numerous North American photography awards, including first prize at the Canadian Lux contest in 2006, 2008, 2009 and 2013. Geneviève  has also claimed first prizes at the US APA National photo competition in the fine art category in 2009, the US PDN Pix Digital Contest in 2009 and the Faces PDN contest in 2015.

You can see more work from Geneviève on her AtEdge portfolio page or on her website.

Artist Spotlight: Brian Kuhlmann

Photographer Brian Kuhlmann has been creating imagery that captivates, intrigues, and inspires for over 20 years. From small personal shoots to massive commercial campaigns, his focus is always on maintaining the integrity and quality of his images, regardless of the location or subject matter. Originally hailing from St. Louis, Kuhlmann now splits time between Chicago, Los Angeles, and where ever life and work take him.

Trying something different and unexpected has become a kind of trademark of Kuhlmann’s style. As a result, his images radiate passion, originality and energy which, combined with a narrative focus and a constantly evolving creativity, repeatedly attract clients of all types and sizes.

You can see more of Brian Kuhlmann’s work on hit AtEdge portfolio page or on his website.

All images © Brian Kuhlmann

Campaign Spotlight: Andy Mahr for Alpha Romeo

Photographer Andy Mahr was once art director and creative director Andy Mahr. He graduated from Colorado State University in 1994 with a BFA in Graphic Design. After that, Mahr earned a degree in Advertising Art Direction, this time from The Portfolio Center. Finally, there was 13 years of working as an art and creative director that preceded his eventual transition to photographer.

When you look at his photography, the framing in particular, it’s obvious that Mahr’s time in directorial roles has helped him develop a uniquely apt eye for framing and setting up shots. His photos manage to combine grit with a sharp elegance that brings the subjects to life, as if you’re seeing them with your own eyes, not through the lens of someone else.

Mahr is rep’d by Lesley Zahara and has done shoots for some of the biggest names in industry. Reebok, Chick-fil-A and the U.S. Marine Corps are just a few of his clients. Recently, Mahr photographed the Alfa Romeo Giulia for Alfa Romeo. You can see all the photos from that shoot below and to see more of Mahr, visit his AtEdge Portfolio.

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All Images © Andy Mahr

Campaign Spotlight: Beth Perkins for Ommegang Brewery

Photographer Beth Perkins is a Texas transplant who’s been living in New York City for the last 25 years. From Nike to Volkswagen to Bank of America, she’s worked with all sorts of clients over the years. According to Perkins, she draws inspiration from her personal experiences as well as the community around her.

Her most recent project was a series of photo’s for New York’s Ommegang Brewery. The brewery itself was built in Cooperstown in 1997 on 136 acres of land, all of which used to be a hop farm, making it the first farmstead brewery built in the USA in over a hundred years. Perkins got the opportunity to go behind the scenes at Ommegang and photograph both the companies product and the day to day workings of the brewery. She was also lucky enough to sample some of the companies finest brews.

To see more of Perkins work, be sure to visit her AtEdge Portfolio page as well as her website.

Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery

Remembering a Bygone Era: Nostalgia By Mauricio Candela

Times have changed. A lot. There have been more scientific and technological advancements in the last century than in any century before it. And of course, with all those changes have come a whole lot of drawbacks. After all, advancement rarely comes without its own set of consequences.

It’s been over fifty years since Bob Dylan recorded “The Times They Are a-Changin,'” and even he probably would never have guessed how much more things would change in his lifetime.

Mauricio Candela Nostalgia

Photographer Mauricio Candela’s latest series, Nostalgia, focuses on how times have changed for children in particular. His photographs bring us back to a time before smartphones and the internet. Before kids had to worry about social media and having the latest gadgetry. As he puts it, “imaginations are now at the mercy of tablets and dictated by smartphones and video game consoles.” Nostalgia is all about remembering a time when childhood meant simpler times and an abundance of innocence.

You can see more of Nostalgia below, including the photographer’s own statement about the series.

For more of Candela’s work, visit his official AtEdge page.

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All Images © Mauricio Candela

Photographer’s Note

Nostalgia by Mauricio Candela.
What once was childhood.

Childhood and the Nostalgia of it have a curious relationship.
It’s not something that children are conscious of, but as adults, it plays a big part as a reference in their lives.

Remembering our own childhood conjures up images and thoughts of a seemingly simpler, easier time.

When we see today’s children surrounded by technology, it seems as if their own imaginations are now at the mercy of tablets and dictated by smartphones and video games consoles.

Almost like a still silent scream, these photographs are presented to remind us that innocence, simplicity and creativity are the foundations of any childhood. Having any of these elements in our past is what makes the nostalgia for them so strong in present times.

This artwork shows the reality of a child. We can clearly experience a “feeling” in viewing it. It acts almost like a warning to the inner adult carried inside. It’s a reminder that any childhood flourishes by such very basic, simple things within a nurturing environment.

It will serve as a safety net or foundation. By enabling this context, they’ll be armed at defending themselves from the assault of today’s world and its technological tsunami.

The process of creating these images was done over a long and slow timetable. It took almost a year to find all the ideal characters to reflect the meaning of what I wanted to impart in the artwork. Using neutral color palettes and staging each scene organically, without makeup or tricks, without over-producing them.

 

 

Five of the Best Underwater Photographers in AtEdge

Underwater photography is a dream for many professionals. It isn’t always easy, but it often results in some of the most breathtaking images you’ll ever see. The AtEdge community is full of incredible underwater photographers with unbelievable talent and style.

Take photographer David Martinez for example. He’s a globetrotting photographer with a passion for the surf and the sea. According to him, “he’s just as comfortable with a huge production crew as he is alone on his surfboard with his underwater camera.”

Then there’s photographer Christopher Wilson. A former writer, art director and designer, Wilson found his passion for photography after spending 15 years in the advertising world. His underwater portraits have a very distinct feel to them. The endlessness of the water surrounding his subjects creates something that feels both intimate and ominous.

Embry Rucker‘s passion for communicating the human narrative is clearly visible in his underwater photography.

The subjects of Hollis Bennett‘s underwater photography are a bit fishier than most, which makes sense for a man who grew up in Knoxville, loves the outdoors and has lived on three different coasts.

Lastly, we have one of the most talented underwater photographer’s around, Dana Neibert. There’s a lot more to his portfolio than just underwater photography, but don’t let that fool you. Some of his ocean shots are the most stunningly beautiful photos we’ve seen.

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Check out the “Underwater” section of the AtEdge website to see even more spectacular shots from these photographers and more.

Maxine Helfman Captures a Different Side of James Franco

Photographer Maxine Helfman recently had the opportunity to photograph James Franco the artist, not James Franco the actor. The shoot was for the New York magazine and the goal was to capture a different side of Franco.

You see, James Franco isn’t just an actor, he’s also a wildly hated artist. There are tons of articles all over the internet about why you should hate him and his art. He’s regularly slapped with labels like “poser” and “faker,” and the art world seems to love to hate him as a whole.

That’s where Helfman comes in. The feature article was about Franco sitting down and having a discussion with one of his biggest critics and Helfman was tasked with creating a cover image for the piece. According to New York photography director Jody Quon, Helfman “has a very vivid sense of photography and a painterly quality as well.” This is what led to the cover image being “van-Gogh-as-tortured-artist,” as Quon put it.

The end result of the campaign was a series of brilliant images that portray Franco in a delightfully new light.

To see more of Helfman’s work, check out her AtEdge portfolio.

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Markku Lahdesmaki Is Heating Up Vanity Fair

Finnish photographer Markku Lahdesmaki may have grown up in a place known for it’s cold weather, but now he’s bringing the heat to Vanity Fair. Lahdesmaki’s photos are front and center of a new piece in this August’s issue. “How Extreme Heat Could Leave Swaths Of The Planet Uninhabitable” focuses on extreme heat-waves in Death Valley and Kuwait and discusses how they could spell disaster for the future of our planet.

Lahdesmaki’s scorching images of the Death Valley landscape help to illustrate the kinds of extreme heat that can be hard to imagine for those who have never truly felt it.

Grab the August issue of Vanity fair to see the full article and more of Lahdesmaki’s work or check out the article online.

You can also see more of Markku Lahdesmaki’s photography and all his latest projects on his AtEdge profile page or on his website.