advertising

Campaign Spotlight: Andy Mahr for Alpha Romeo

Photographer Andy Mahr was once art director and creative director Andy Mahr. He graduated from Colorado State University in 1994 with a BFA in Graphic Design. After that, Mahr earned a degree in Advertising Art Direction, this time from The Portfolio Center. Finally, there was 13 years of working as an art and creative director that preceded his eventual transition to photographer.

When you look at his photography, the framing in particular, it’s obvious that Mahr’s time in directorial roles has helped him develop a uniquely apt eye for framing and setting up shots. His photos manage to combine grit with a sharp elegance that brings the subjects to life, as if you’re seeing them with your own eyes, not through the lens of someone else.

Mahr is rep’d by Lesley Zahara and has done shoots for some of the biggest names in industry. Reebok, Chick-fil-A and the U.S. Marine Corps are just a few of his clients. Recently, Mahr photographed the Alfa Romeo Giulia for Alfa Romeo. You can see all the photos from that shoot below and to see more of Mahr, visit his AtEdge Portfolio.

Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo

All Images © Andy Mahr

Campaign Spotlight: Beth Perkins for Ommegang Brewery

Photographer Beth Perkins is a Texas transplant who’s been living in New York City for the last 25 years. From Nike to Volkswagen to Bank of America, she’s worked with all sorts of clients over the years. According to Perkins, she draws inspiration from her personal experiences as well as the community around her.

Her most recent project was a series of photo’s for New York’s Ommegang Brewery. The brewery itself was built in Cooperstown in 1997 on 136 acres of land, all of which used to be a hop farm, making it the first farmstead brewery built in the USA in over a hundred years. Perkins got the opportunity to go behind the scenes at Ommegang and photograph both the companies product and the day to day workings of the brewery. She was also lucky enough to sample some of the companies finest brews.

To see more of Perkins work, be sure to visit her AtEdge Portfolio page as well as her website.

Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery Beth Perkins Ommegang Brewery

RJ Muna Creates Brain Made Entirely out of Human Bodies for Dance Company Capacitor

What does creativity look like? 

This is the question that RJ Muna set out to answer with the help of Jodi Lomask, director of dance company Capacitor for a new piece to promote an upcoming show.

From RJ’s blog:

I’m not sure whose idea it was to make a brain out of human bodies (hmmm, actually I think it was mine…), but Jodi Lomask, director of the dance company “Capacitor”, was intrigued. Jodi was making a piece about what happens in the brain when one participates in the act of creating. We were tossing around ideas for images to promote a show she was making called “Synaptic Motion”. More facetiously than anything else, I noted how closely the folds of the brain resembled folded up people. Never one to miss an opportunity, Jodi said “I think that’s a great idea – can we do that?”. I thought for a minute and said, I think it would take around 20 people, and of course, they would have to be naked”. Without a moment’s thought, Jodi said “20 sounds about right, and of course, they should be naked. How soon can we do it?”

That next Saturday, 20 people showed up at the studio and about an hour later everyone was naked and trying to figure out what shapes they should be making and where on the brain they should be. That’s where the trouble started. You’d think 20 naked people would be fairly easy going. I mean, you’d think if you were willing to spend the day naked, climbing all over 19 other people (some you’d never met), “easy going” would be sewn into the DNA.

People started dividing themselves up according to brain function – you read that right – Brain Function. “I’ll be anywhere on the Frontal Lobe, but I’m just not the Cerebellum type.” said a couple of naked people. Another exclaimed “Jodi said I could be the Broca Area – it’s that or nothing!”. And, two other naked people jumped up and, almost in unison, said “Yeah, and I was promised the Occipital Lobe!”. And so it went for about an hour. “I was a Parietal Lobe in college – never again.” and, “After 12 years of Yoga, I’m feeling Temporal Lobe…” “Primary Somatosensory Cortex for me – I ain’t Secondary to nobody” Jodi looked at me and said “What the hell is wrong with these people?”

Then a crack. Someone generously said “I don’t care where I am as long as it’s not the Stem.” It was something anyway. Then someone said to the group “Hey we’re all mature brain parts, can’t we just climb all over each other and get this thing done? I know we’re all Visual Cortex types, but can’t we all be Left Brained, just for the afternoon?” Then another voice rang out “You’re right, let’s hug it out and get back to work makin’ brains.”

For all the headaches, the trouble was over as quickly as it started. Twenty naked brain parts came together as one, and in the end, even the Brain Stems were feeling fulfilled.

For more work from RJ Muna, please visit his AtEdge Portfolio and Website.

rjmuna_mindovermatter

AtEdge Photographers Included in PDN Photo Annual

AtEdge would like to congratulate the photographers who were included in this year’s PDN Photo Annual! The competition presents the most compelling images of the year, and we are thrilled to see our photographers making waves.

After checking these out, make sure to take a look at all of the winners in PDN’s Winner’s Gallery.

Here are the included AtEdge Photographers in alphabetical order, by first name:

Andy Batt

AndyBattPDN1

AD AGENCY: IN-HOUSE
ART DIRECTOR: KEVIN IRVING
CLIENT: OREGON BALLET THEATRE
25th anniversary celebration poster art for the Oregon Ballet Theatre in Portland.

 

Chris Crisman
ChrisCrismanPDN1
CLIENT: LONE MOUNTAIN RANCH
Running horses photographed at Lone Mountain Ranch in Big Sky, Montana.

 

David Emmite

TITLE: “MELVIN THE BIRDER”
CREATIVE TEAM: KELLY BRICKNER, SAM KOJI HALE, HEATHER B. HENSON, IBEX PUPPETRY, BRADLEY KEMP, SPENCER LOTT, NICHOLAS MAHON, KATIE MCCLENAHAN, H.D. QUINN AND EMERY WELLS
EXTERNAL WEBSITE:VIMEO.COM/89448552
A live-action puppet film about the quest of a lonely birder, Melvin, who is seeking an elusive woodpecker.

 

Jill Greenberg
JillGreenbergPDN1
AD AGENCY: ARSONAL DESIGN
ART DIRECTOR: BRAD JOHNSON
CLIENT: NETFLIX
Promotion for season two of the Netflix original series Orange Is the New Black.

 

Jimmy Williams
JimmyWilliamsPDN
ART DIRECTORS: DOROTHY HOWARD AND NATALIE OGURA
RETOUCHER: KYLE PETERSON
“Dreamscapes” embraces the innocence and imagination of children at play. Jimmy Williams has used the series across various types of promotion, including direct mail, greeting cards and online ads.

 

Markku Lahdesmaki
MarkkuL
Winter swimming in Finland.

 

Maxine Helfman
MaxineHelfmanPDN
“Birmingham” explores the vulnerability of time and place.

 

Michael Grecco
MichaelGreccoPDN
PUBLICATION: DEPARTURES
DESIGN DIRECTOR: ALEXANDER SPACHER
DEPUTY PHOTO EDITOR: ANIKA BURGESS
PHOTO EDITOR: LEA GOLIS
Men walking in the overcrowded city of Lagos, Nigeria.

 

Nick Hall
NickHallPDN
CLIENT: PANTHERA
An environmental portrait taken for Panthera, an international wild-cat conservation organization that works with the Maasai people in Kenya to mitigate interactions between lions and Maasai livestock .

Dana Neibert & Wounded Warrior Project

Featured in our Spring Campaign Spotlight:  Dana Neibert recently collaborated with agency Red Deluxe, Creative Director Ben Couvillion and non-profit organization Wounded Warrior Project on a series of promotional images and videos to help spread awareness for their cause.

A humbling project to work on, to say the least. The courage and dedication of these wounded warriors was only outdone by the families, friends, nurses and doctors that support them – Dana Hursey

Check out the powerful photographs and videos below.

Wounded Warrior Project is a charity and veterans service organization that offers a variety of programs, service and events for wounded veterans of the military actions following the events of September 11, 2001.

20140922-16195

Dana Neibert, Wounded Warrior Project

276_14385

Dana Neibert, Wounded Warrior Project

276_14384

Dana Neibert, Wounded Warrior Project

276_14382

Dana Neibert, Wounded Warrior Project

20140915-_DNC8392

Dana Neibert, Wounded Warrior Project

Michael Maes: Idaho Potatoes Campaign

Michael Maes was commissioned by Evans, Hardy & Young Creative Director Loe Elovitz to work with food stylist, William Smith in creating a unique campaign, including several mouth-watering recipes, for the ever-so-famous Idaho Potatoes.

Check out some of the final images below:

Capture

Copyright Michael Maes

 

2

Copyright Michael Maes

 

3

Copyright Michael Maes

 

Unknown1

Copyright Michael Maes


Michael Maes is represented by BrumlConlon.

Michael Grecco’s Mesmerizing Living Photographs

The future of photography is here; Cinemagraphs are photographs in which a minor and repeated movement occurs. Usually published in an animated GIF format, Living Photographs can give the illusion that the viewer is watching a video.

To create a great Living Photograph, Michael Grecco actually shoots video, directing talent in a way that makes sense for the execution of the movement and the still image being used. It’s a fun process that has its own special requirements to make it work.

The effect of Living Photography is not only surprising and unexpected, but from a marketing perspective it is effective – Living Photography is clicked 60 to 80% more often than a still photograph.

I believe this melding of still photography and motion footage is the future of imagery – which makes me excited about creating it. Please let me know what you think of these examples of Living Photography-Michael Grecco

Check them out below:

Panasonic Avions – Champagne

Panasonic Avions – Tv Screen

All images Copyright Michael Grecco

8 Great Motion Campaigns of Spring 2015

Featured Image, Simon Stock

Being a professional photographer can entail much more than capturing still images.

The AtEdge photographers are frequently commissioned to direct and create video work for leading brands across the country and abroad.

Here are 8 great motion campaigns of Spring 2015:

When you’re done, don’t forget to head over to the Campaign Spotlight Page for more incredible work.

Simon Stock / Bentley

 

John Huet / Nike

 

Saverio Truglia / Orbitz Travel

 

John Myers / Donate Life

 

Michael Prince / Children’s Hospital of Atlanta

 

David Emmite / Heather Henson Productions

 

Andy Batt / Portland Monthly Magazine

 

Robb Aaron Gordon / Four Seasons Residence Club Los Angeles

 

Chris Gordaneer for Canada Apprentice Loan

Award-winning photographer Chris Gordaneer, represented by Randy Cole Represents, was recently commissioned to shoot an advertising TV spot for client Canada Apprentice Loan.

His energetic, atmospheric work is the result of the intimacy he creates on his shoots. “I always strive to make people feel invited and welcome when I’m shooting” he explains.

Check out the video below:

Nice job Chris!

5 Outstanding Advertising Photography Campaigns of Summer 2014

We recently released a new Campaign Spotlight featuring the best AtEdge Photography & Motion Campaigns of Summer 2014.  There are over 100+ featured campaigns and we would like to congratulate all of the AtEdge photographers who made the list!

This week, we’re showcasing 5 of the best Advertising Photography Campaigns for your viewing pleasure:

1. Anthony Georgis + Coca-Cola: Coca-Cola Light / Night Boost

commercial photography, assignment photography, advertising, atEdge, photography, art directors, art buyers

Agency: Ogilvy Germany // Creatives: Tim Stuebane, Creative Director

 Anthony’s AtEdge Portfolio

 

2. Erik Almas + 24

commercial photography, assignment photography, advertising, atEdge, photography, art directors, art buyers, Erik Almas, 24

Angecy: Sky Creative TV // Creatives: Liesl Ellnor, Art Director and Lee Parker, Creative Director

Erik Almas’ AtEdge Portfolio

 

3. Matthew Turley + Marriott Rewards: The Point of All Those Points

commercial photography, assignment photography, advertising, atEdge, photography, art directors, art buyers, Matthew Turley, Marriott Hotels

Agency: McGarry Bowen // Creatives: Ahmer Kalam, Executive Creative Director and Mayumi Tatsuta, Creative Director

Matthew’s AtEdge Portfolio

 

4. Philip Rostron + MINI: Suddenly Everything Seems Old

commercial photography, assignment photography, advertising, atEdge, photography, art directors, art buyers, MINI, cars, automobiles

Agency: Anomaly // Creatives: Mark Bovey, Associate Creative Director, Pete Breton and Dave Douglass, Creative Directors, Stefan D’Aversa, Art Director, and Noah Feferman, Copywriter

Philip’s AtEdge Portfolio

 

5. RJ Muna + Microsoft Cloud: Lotus F1 Team

commercial photography, assignment photography, advertising, atEdge, photography, art directors, art buyers, RJ Muna, Microsoft

Angecy: Y&R California // Creatives: Trevor Oldershaw, Art Director 

RJ’s AtEdge Portfolio

Stay tuned for more featured campaigns and make sure to browse through our Campaign Spotlight to see what the world’s most talented assignment photographers have been up to.