Advertising Photography

Campaign Spotlight: Glen Wexler for Nokia

Glen Wexler is a photographer and director best known for his elaborately staged digital photocompositions of improbable situations.

At 22 years old Wexler photographed his first album cover for Quincy Jones Production while a student at Art Center College of Design. He quickly gained a reputation for the imaginative photo illustrations he created for Michael Jackson, Van Halen, Rush, Black Sabbath, Yes, ZZ Top and many others.  Nowadays his clients include Epson, Acura, Sony, Jeep, Maxell, Adobe, Intel, Coca-Cola, Capital One, Toyota, Pepsi, Warner Brothers Pictures and hundreds of others.

Internationally recognized as one of the original artists to incorporate digital imaging technology into the creative process, Wexler is widely regarded as a leader in the field. Perhaps this is why Nokia saw him as the perfect fit for their Ozo ad campaign.

Ozo is the name of Nokia’s stereoscopic 360-degree 3D camera and the titular name of the hardware and software that can accompany the camera. Wexler’s long-time immersion in the digital imaging community made him the perfect person to show off this new technology. He did individual campaigns for OZO VR ProductionOZO Live Broadcast and OZO 360º Spatial Audio. You can see highlights from all three campaigns below.

To see more work from Glen Wexler, check out his Atedge portfolio or his website.

For more great campaign shots, visit the Campaign Spotlight section of the AtEdge website.

Artist Spotlight: Geneviève Caron

A skilled portraitist, Geneviève Caron believes in the trademarks of minimalism, lightness and restraint to create stylish and sophisticated photos. She’s highly adept at shooting in diverse locations, all while possessing excellent communications skills that put subjects at ease, encouraging better images.

Geneviève’s client list includes photo work for Coca-Cola, Colgate, TD Bank, BMO, Dove, Johnson & Johnson, Lincoln, Toyota, Bell Canada, Sony, Target, Bounce, Toronto Tourism, Workoplis, SunLife Insurance and Wal-Mart. She’s the winner of numerous North American photography awards, including first prize at the Canadian Lux contest in 2006, 2008, 2009 and 2013. Geneviève  has also claimed first prizes at the US APA National photo competition in the fine art category in 2009, the US PDN Pix Digital Contest in 2009 and the Faces PDN contest in 2015.

You can see more work from Geneviève on her AtEdge portfolio page or on her website.

Creative Showcase: The Best of Sports Photography

Photographing athletes is a dream for many professionals, but it isn’t an easy thing to do. Sports Photography comes in many different shapes and sizes. There are actions shots and promos, gritty pictures and elegant close-ups. The world of sports photography is as diverse as sports themselves.

Sports photography is often a lightning fast process and knowledge of the game can go a long way to getting that perfect shot. Being able to predict where an athlete is going to be or what he or she is going to do before they do it ensures you don’t miss out on what’s coming next. You need impeccable timing, great equipment and a quick trigger finger to be a sports photographer and luckily we know more than a few people who check all those boxes.

Below are just a few of the best sports photographers we know. You can see all the sports photographers AtEdge has on its roster on our Specialties page.

Gary Land

Philip Haynes

Tom Hussey

Paul Aresu

Paola Marchesi

Kevin Arnold

Finn O’Hara

You can see more incredible Sports Photography here.

 

 

 

Artist Spotlight: Brian Kuhlmann

Photographer Brian Kuhlmann has been creating imagery that captivates, intrigues, and inspires for over 20 years. From small personal shoots to massive commercial campaigns, his focus is always on maintaining the integrity and quality of his images, regardless of the location or subject matter. Originally hailing from St. Louis, Kuhlmann now splits time between Chicago, Los Angeles, and where ever life and work take him.

Trying something different and unexpected has become a kind of trademark of Kuhlmann’s style. As a result, his images radiate passion, originality and energy which, combined with a narrative focus and a constantly evolving creativity, repeatedly attract clients of all types and sizes.

You can see more of Brian Kuhlmann’s work on hit AtEdge portfolio page or on his website.

All images © Brian Kuhlmann

Campaign Spotlight: Andy Mahr for Alpha Romeo

Photographer Andy Mahr was once art director and creative director Andy Mahr. He graduated from Colorado State University in 1994 with a BFA in Graphic Design. After that, Mahr earned a degree in Advertising Art Direction, this time from The Portfolio Center. Finally, there was 13 years of working as an art and creative director that preceded his eventual transition to photographer.

When you look at his photography, the framing in particular, it’s obvious that Mahr’s time in directorial roles has helped him develop a uniquely apt eye for framing and setting up shots. His photos manage to combine grit with a sharp elegance that brings the subjects to life, as if you’re seeing them with your own eyes, not through the lens of someone else.

Mahr is rep’d by Lesley Zahara and has done shoots for some of the biggest names in industry. Reebok, Chick-fil-A and the U.S. Marine Corps are just a few of his clients. Recently, Mahr photographed the Alfa Romeo Giulia for Alfa Romeo. You can see all the photos from that shoot below and to see more of Mahr, visit his AtEdge Portfolio.

Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo Andy Mahr Alpha Romeo

All Images © Andy Mahr

Maxine Helfman Captures a Different Side of James Franco

Photographer Maxine Helfman recently had the opportunity to photograph James Franco the artist, not James Franco the actor. The shoot was for the New York magazine and the goal was to capture a different side of Franco.

You see, James Franco isn’t just an actor, he’s also a wildly hated artist. There are tons of articles all over the internet about why you should hate him and his art. He’s regularly slapped with labels like “poser” and “faker,” and the art world seems to love to hate him as a whole.

That’s where Helfman comes in. The feature article was about Franco sitting down and having a discussion with one of his biggest critics and Helfman was tasked with creating a cover image for the piece. According to New York photography director Jody Quon, Helfman “has a very vivid sense of photography and a painterly quality as well.” This is what led to the cover image being “van-Gogh-as-tortured-artist,” as Quon put it.

The end result of the campaign was a series of brilliant images that portray Franco in a delightfully new light.

To see more of Helfman’s work, check out her AtEdge portfolio.

Painted James Franco Kind of looks like a murderer James Franco James Van Gogh Franco

Spotlight on Jason Elias

It’s not every day that a commercial photographer gets commissioned by Discovery Channel to shoot promo work for their most important week, Shark Week.

The fact that they trusted Jason Elias to execute their concept speaks volumes about the type of work in Jason’s portfolio. His photographs span multiple forms such as lifestyle, portrait, and travel but his images all have one thing in common: they have the ability to enthrall the viewer.

His work for Discovery Channel’s Shark Week, as well as his recent portraits of Seal and Eli Roth, do just that by capturing each subject in a way that seizes attention.

Browse through more of Jason’s collection of work through his AtEdge portfolio and his website.

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

Jesse Rieser for Amtrak’s The National

Jesse Rieser has been working with Amtrak to produce editorial photography for their recently launched magazine, The National.

Here are some images that have resulted from this collaboration.

See more work from Jesse through his AtEdge portfolio and at jesserieser.com.

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

 

Geneviève Caron for SOQUIJ

Here’s new work from Geneviève Caron for a poster campaign for SOQUIJ targeted towards legal professionals in Quebec to demonstrate the importance of reliable legal information.

Geneviève’s work can be viewed through her AtEdge portfolio and genevievecaron.com.

©Geneviève Caron

Jim Hughes for Royal Ribbons

Jim Hughes provided the imagery for a recent campaign from Royal Ribbons, showcasing their durable outdoor and travel clothing for men and women.

Jim is represented by Pinkstaff Photographers. Check out more work from Jim through his AtEdge portfolio and his website.

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes