Advertising Campaigns

Maxine Helfman Captures a Different Side of James Franco

Photographer Maxine Helfman recently had the opportunity to photograph James Franco the artist, not James Franco the actor. The shoot was for the New York magazine and the goal was to capture a different side of Franco.

You see, James Franco isn’t just an actor, he’s also a wildly hated artist. There are tons of articles all over the internet about why you should hate him and his art. He’s regularly slapped with labels like “poser” and “faker,” and the art world seems to love to hate him as a whole.

That’s where Helfman comes in. The feature article was about Franco sitting down and having a discussion with one of his biggest critics and Helfman was tasked with creating a cover image for the piece. According to New York photography director Jody Quon, Helfman “has a very vivid sense of photography and a painterly quality as well.” This is what led to the cover image being “van-Gogh-as-tortured-artist,” as Quon put it.

The end result of the campaign was a series of brilliant images that portray Franco in a delightfully new light.

To see more of Helfman’s work, check out her AtEdge portfolio.

Painted James Franco Kind of looks like a murderer James Franco James Van Gogh Franco

Spotlight on Jason Elias

It’s not every day that a commercial photographer gets commissioned by Discovery Channel to shoot promo work for their most important week, Shark Week.

The fact that they trusted Jason Elias to execute their concept speaks volumes about the type of work in Jason’s portfolio. His photographs span multiple forms such as lifestyle, portrait, and travel but his images all have one thing in common: they have the ability to enthrall the viewer.

His work for Discovery Channel’s Shark Week, as well as his recent portraits of Seal and Eli Roth, do just that by capturing each subject in a way that seizes attention.

Browse through more of Jason’s collection of work through his AtEdge portfolio and his website.

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

©Jason Elias

Jesse Rieser for Amtrak’s The National

Jesse Rieser has been working with Amtrak to produce editorial photography for their recently launched magazine, The National.

Here are some images that have resulted from this collaboration.

See more work from Jesse through his AtEdge portfolio and at jesserieser.com.

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

©Jesse Rieser

 

Geneviève Caron for SOQUIJ

Here’s new work from Geneviève Caron for a poster campaign for SOQUIJ targeted towards legal professionals in Quebec to demonstrate the importance of reliable legal information.

Geneviève’s work can be viewed through her AtEdge portfolio and genevievecaron.com.

©Geneviève Caron

Jim Hughes for Royal Ribbons

Jim Hughes provided the imagery for a recent campaign from Royal Ribbons, showcasing their durable outdoor and travel clothing for men and women.

Jim is represented by Pinkstaff Photographers. Check out more work from Jim through his AtEdge portfolio and his website.

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

©Jim Hughes

Erik Almas for Crystal Cruises

These new images by Erik Almas for Crystal Cruises feature an ethereal atmosphere that transports the viewer into a fairy tale like trance.

About Erik

Erik is an award-winning photographer, claiming success in the advertising and fashion world. Almas, originally from Norway, has made San Francisco his home and is constantly shooting and traveling around the world, working for clients such as Toyota, Puma, Nike, Hyatt, Amtrak, USPS, and Sorel.

Erik’s sensibility is down-to-earth, he loves what he does and on top of that is talent compositor when creating memorable advertising images for his clients. When Almas has his feet on the ground, he enjoys contributing to Brides, 7×7 and Genlux Magazine, shooting fashion stories with a passion for art and beauty.

See more of Erik’s work through his AtEdge portfolio and website: erikalmas.com.

©Erik Almas

©Erik Almas

Andric x Toys R Us

Andric created this series of images for a Toys R Us campaign.

The concept for the images is the idea that parents should give their children the gift of their time instead of purchasing another toy for them.

Andric is represented by Tim Mitchell Artist Representative. See more of his work through his AtEdge portfolio and andric.biz.

©Andric

©Andric

Kevin Arnold for Hasselblad

Here are some recent images from Kevin Arnold showcasing the new Hasselblad H6D-50c.

Read more about the project here.

Kevin is represented by Held & Associates. Explore more of his work through his AtEdge portfolio and at kevinarnoldphoto.com.

©Kevin Arnold

©Kevin Arnold

©Kevin Arnold

©Kevin Arnold

©Kevin Arnold

©Kevin Arnold

 

 

Saddington Baynes for Toyota

Saddington Baynes worked with Saatchi & Saatchi LA to design a CG floor pattern that emits light and patterns through water for a recent Toyota Mirai OOH eco-billboard print campaign.

SB elaborates:

“Using CGI and seamlessly blending in photographic references gave Toyota the flexibility to emulate the car’s unique features and design with a bespoke and natural environment reflective of its technological developments, helping their OOH campaign stand out from the crowd.”

SB is represented by VISU Artists. Take a look at more work from Saddington Baynes through their AtEdge portfolio and saddingtonbaynes.com.

©Saddington Baynes

©Saddington Baynes