Ad Campaign

Campaign Spotlight: Tyler Gourley for PlayStation

The subject was the video game Gran Turismo Sport. The photographer was Tyler Gourley. The results were pretty damn cool.

Gourley is renowned for his sports and automotive photography, so a promotional shoot for one of the world’s largest racing sports games was right in his wheelhouse.  Of course, Sony PlayStation is just the begining of Gourley’s campaign work. Toyota, AT&T, Converse, Sega, Visa, Microsoft and dozens of other big name companies fill out his client list.

To see more of Gourley, visit his portfolio page on the AtEdge website.

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For more images like these, head on over to the Campaign Spotlight section of the AtEdge website.

Elena Zhukova :: University of California Campaign

The UC Office of the President hired photographer Elena Zhukova to shoot their national ad campaign titled Public Transit.

The campaign highlights the cutting-edge research being done at UC schools including the development of an exoskeleton, developed by professor Homayoon Kazerooni and his team at UC Berkeley,  that enables paraplegics to walk.

Elena Zhukova: website // AtEdge portfolio

Andric + Aeroplan

Andric was hired by Aimia and Montreal’s Cossette Agency to shoot a national ad campaign to promote Aeroplan, Aimia’s travel and loyalty reward program. The complex assignment titled “And You’re There…” was developed in tandem with a TV commercial concept and entailed seven “grand” location images with extensive CGI integration that worked across multiple mediums and a total of 160 formats. Final destinations included the Canadian Rockies, the California redwoods, San Francisco, Death Valley, Nevada’s Valley of Fire, Arizona’s Lake Powell, and an Oregon beach.

Agency: Cossette
CD: Louis-Hugo Marchand
AD: Myriam Turenne
AB: Monique Boisvert
Production planner/associate producer/assistant/scout: Raymond Graber
Producer California: Will Taylor
Producer Toronto: Aarin MacKay
CGI: ADDITIVE Studios in London

Andric :: Website / AtEdge portfolio