Steffen Schrägle’s Land Rover Work Is IPA Top Pick

Steffen Schrägle‘s work for Land Rover is one of IPA‘s Top Picks for Germany, and also placed in the Advertising: Automotive Pro section.

According to Schrägle, “This shot was taken in the desert of Dubai. We had to shoot 4 images in 2 days, so we had to organize the shoot very well in order to get it all done in the given time. We had to bring the car far into the desert which was not an easy job. Mohammed, our driver, did a great job and we had a very good set-dresser team so we set up the whole scene within an amazing period of time, and could shoot the car in this very magic light and atmosphere in the desert.” To see the full series of winning images, click here.


Agency: Young & Rubicam Dubai
Client: Land Rover Dubai

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See full post here: Held & Associates2012-12-05.