Maes Studio was commissioned to shoot a national ad campaign for Jack Daniels encouraging viewers to take a fresh look at two very classic cocktails: the Jack & Ginger and the Jack & Coke. Maes and team brought their years of product shooting expertise to the bar and delivered a set of full-bodied images enticing consumers to “Try The Jack.”
Michael and Alicia first connected with FCB at a couple of AtEdge events.
About Michael Maes
Based in Chicago, Michael Maes helps clients spanning the food, beverage and product industries convey their advertising and branding efforts around the globe. His work has been featured in HOW, Print, and Communication Arts. While continuing to supply impeccable still photography for clients like McDonald’s, Arby’s, Campbell’s, and Sam’s Club (to name a few) he has also directed multiple broadcast motion shoots for Panera Bread, Kraft and Heinz. Michael enjoys the challenge of finding the most enticing light, angle, composition and moment for the wide variety of food and beverages we enjoy. His success is a fortunate benefit to an otherwise inevitable career. There is no other option for how Michael would want to spend his days.
Agency: FCB Chicago
Senior Art Director: Nathan Grundhauser
Account Director: Shannon Fanelli
Art Buyers: Laura Laube, Kathleen Candelaria