Photographer Kevin Steele recently collaborated withÂ ad agency Lawrence & Schiller and South Dakota Tourism for their 2017 campaign â€œMy Great Placeâ€. Â The campaign focuses on the different moments visitors find during their vacation that become theirÂ Great Place in South Dakota.
The project was magical not only for the incredible locations but for the kindness and enthusiasm of everyone involved: the real people cast for the Â scenes, the crew, the agency. Â With his 1st asst/scout Kacie and Art Director Sarah they created a triad of epic vistas while capturing a series of authentic outtakes of found and created scenes. Â The campaign was introduced in mid-January to the tourism industry by S. Dakota Governor Daugaard and will be appearing on billboards, on-line and in print.
Traveling across the Black Hills of South Dakota was inspirational for Kevin: one of his first ad campaigns twelve years ago took place literally on the faces of the presidents of Mt Rushmore as Kevin balanced on Jeffersonâ€™s nose to create a unique landscape of National Park Rangers lowering down Lincolnâ€™s profile.
Kevin is known for creating an authentic emotional connection with his beautiful cinematic scenes of people enjoying life. Â In the past year heâ€™s produced images and motion for clients ranging from American Express, Delta Airlines and Bayer through to travel/hospitality and resort clients across the Americas. Â Â