Snapchat Ghost Selfie – Adweek Cover and Feature Opener

This is the Snapchat Ghost taking a Selfie concept for Adweek’s annual Mobile issue which is currently in print.

A particularly fun one, it was conceived, shot and delivered in the space of about 60 hours.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

For the cover, they were looking for something that featured a smartphone but blended communication with mobile with social with apps really well.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Instagram, Whisper and Snapchat were among the apps featured in the story, but I locked in on the Snapchat Ghost character as a good everyman figure.

Tuesday night doodling and Wednesday afternoon approvals yielded late night studio sessions that me shooting until about 1am, Thursday.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Adweek’s Creative Director, Nick Mrozowski, had recommended shooting a photo-illustration for the app, Whisper, so I made him this quick comp.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Thought the portraits were nice.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Thanks to my Seattle crew, the folks at Adweek, and one of several right arms, Gretchen Hilmers, who helps me get these concepts and visions out the door.

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

Snapchat Ghost Selfie – Adweek Cover and Feature Opener

More soon,

Mike

See full post here: The Blog of Michael Clinard2014-02-03.