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Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

Home/Syndicated Content/Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

By |November 15th, 2017|Categories: Syndicated Content|

What is the biggest problem you had to solve for a shoot? 

Fedde:  “For a project 3 years back, we had to create many figures that were coming out of a foam layer from someone who was about to shave. The campaign was for Schick Edge shaving cream and displayed different small “stories” in the shaving cream.

Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

The problem was that all the figures were originally photographed as white painted real people, while the figures needed to be like they were constructed from real foam.

Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

To solve this, we went into the studio and used shaving foam, white painted figures, and a brush, to create the input we needed.

Series Q & A: Fedde Souverein Managing Director of Luminous Creative Imaging

The final result is great and has a high level of quality and realism to it, but it was quite a project!

Postproduction and CGI:  Luminous Creative Imaging
Modelmaking of foam figures:  Luminous Creative Imaging
Photography: Jaap Vliegenthart
Agency: JWT New York