Saddington Baynes was given the brief to create a striking image of Olay’s Age Defy cream within a dynamic hydrating splash.
They accomplished the task by using CGI and fluid simulations to create a fully integrated frozen moment in time with the product and its environment.
Saddington Baynes adds:
“Throughout production, our artist team crafted the look and feel of the splash and water at the same time as refining the studio lighting for a more cohesive creative process, and ultimately a more authentic photographic result. Super high resolution renders were composited together with a luxurious colour grade, adding a big splash of age defying beauty into this campaign launch.”