After seeing Richard Schultz‘s work in the AtEdge publications and through his rep,Heather Elder, the Intrinzic Agency reached out to him to collaborate on a completely refreshed branding campaign for Chippewa Boots – a 100 year-old American boot company. Their goal was to open up the brand to a new, younger crowd while not alienating their current customer demographic of blue-collar, hard-working, out-in-the-field people. The result? A dramatically modern campaign that feels authentic and tells the Chippewa Boots story in a brand-new way.
Agency: Intrinzic Agency and Chippewa’s own internal creative team
Creative Director: Cathy Sonnett (Intrinzic)
Senior Account Manager: Sarah Shiffman
Head Designer: Clayton Smith (Justin Boots/Chippewa)
About Richard Schultz
Richard Schultz is a commercial photographer based out of the tiny state of Rhode Island. After shooting editorial work for many years and noticing that a lot of advertising photography seemed overly posed, he made it his goal over a decade ago to bring the vision that he loves, creating totally authentic-feeling life moments, to commercial shooting. Richard has worked on projects with clients such as Chevy, Nike, American Express, Microsoft, National Geographic, Mercedes-Benz, Chase and more. He is represented by Heather Elder.