Richard Schultz Creates a Fresh New Look for Chippewa Boots

After seeing Richard Schultz‘s work in the AtEdge publications and through his rep,Heather Elder, the Intrinzic Agency reached out to him to collaborate on a completely refreshed branding campaign for Chippewa Boots – a 100 year-old American boot company. Their goal was to open up the brand to a new, younger crowd while not alienating their current customer demographic of blue-collar, hard-working, out-in-the-field people. The result? A dramatically modern campaign that feels authentic and tells the Chippewa Boots story in a brand-new way.

Agency: Intrinzic Agency and Chippewa’s own internal creative team
Creative Director: Cathy Sonnett (Intrinzic)
Senior Account Manager: Sarah Shiffman
Head Designer: Clayton Smith (Justin Boots/Chippewa)

About Richard Schultz
Richard Schultz is a commercial photographer based out of the tiny state of Rhode Island. After shooting editorial work for many years and noticing that a lot of advertising photography seemed overly posed, he made it his goal over a decade ago to bring the vision that he loves, creating totally authentic-feeling life moments, to commercial shooting. Richard has worked on projects with clients such as Chevy, Nike, American Express, Microsoft, National Geographic, Mercedes-Benz, Chase and more. He is represented by Heather Elder.

More work by Richard Schultz can be seen through his AtEdge Portfolio, at heatherelder.com, and at rschultz.com.

Richard Schultz Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz for Chippewa Boots

Richard Schultz head shot

Richard Schultz