Using his artistic intuition, Rich Begany has created captivating images for some of the most dominant names in the beauty industry. With a single frame, he is able to breathe life and emotion into his images, entrancing the onlooker with its story. Rich has a deep understanding of the seductive powers of color and texture and with that has developed an impressive portfolio of effective images used in advertising, editorials and other commercial outlets. Located within Manhattan’s Flatiron District, Rich produces his studio-based photography for clients near and far utilizing a range of photographic and digital tools from capture through post-production.
One of his latest projects involved shooting Bobbi Brown’s Crushed Lip Color, a new line of lipstick/lip balm products. Rich colaborated with prop stylist Sarah Guido-Laakso to create the beautiful shots below. They used food and floral ingredients that directly referenced color names within the shade range to bring the product to life. Cherries, blackberries, cranberries and more were used to highlight both the beautiful colors of the lipsticks as well as the products nourishing disposition.