Recap: Creative Magic Happens at AtEdge Face-To-Face NYC

What an amazing Face-to-Face event on May 11th at the elegant 20th-floor penthouse at 230 FIFTH in New York. What happens when you bring an exclusive group of 28 agency producers & creatives together with 60 talented AtEdge photographers? Let’s just say there was a lot of excitement in that room.

Twice a year at Face-to-Face, AtEdge photographers  present their work in private, one-on-one meetings to hand-picked creatives that have the need and budgets to hire the highest caliber talent. It’s an opportunity for busy creatives to link up with groundbreaking photographers in a tranquil and casual environment, complete with sumptuous hors d’oeuvres and cocktails.

We’re overwhelmed with the success of this year’s event and thrilled to continue this series that has become so important to our industry. Face-to-Face events are held twice a year — each spring in New York, and in alternate cities like Chicago, Los Angeles, San Francisco, Minneapolis and London in the fall.

Making new connections and revitalizing old relationships is what Face-to-Face is all about. Please contact Elizabeth Owen, President of AtEdge, if you are interested in attending a future Face-to-Face.

We’d love to express our gratitude to the following industry creatives that assisted in making this event a success:

Jamie Appelbaum | Art/Content Producer | SS+K
Jamie Bakin | Sr Art Producer | FCB Health
Kathleen Bednarek | Photo Editor | Food Network Magazine
Tracy Brosnan | Creative Director | Freelance
Allison Candage | VP, Creative Production Manager | Juice Pharma Worldwide
Marsha Chandy | Senior Art Director | JWT
Treviana Delmastro | Art Buyer | JWT
Kayte Geldzahler | Senior Art Producer | McGarry Bowen
Sean Green | Creative Director | Neon/FCB Health
Michelle Heimerman | Photo Editor | Saveur Magazine
Ashley Holmes | Art Content Producer | Ogilvy & Mather
Betsy Jablow | Executive Art Producer | BBDO
Wendy Leahy | VP Senior Art Producer | McCann
Lisa Lloyd | Associate Creative Directory | BBDO
Jack Low | Senior Partner, Creative Director | Ogilvy
Austin Mankey | Senior Art Director | BBDO
Deniz Marlali | Senior Global Art Director | Nissan United/TBWA
Alexander Nowak | Creative Director, Curator of Visual Arts | Droga5
Alexia Politis | Senior Art Producer | Mother
Kelly Ramsey | Senior Art Producer | M: United – McCann Worldgroup
Julie Rosenoff | Manager of Art Buying | Havas Worldwide NY
Jan Rudin | Group Creative Director | Publicis Kaplan Thaler
Amy Salzman | Senior Art Producer | Saatchi & Saatchi
Frannie Schultz | Art Buyer | JWT
Mark Sikes | Creative Director | Ogilvy & Mather
Darielle Smolian | VP, Senior Producer | Publicis NY
Milisava Tertovich | Senior Art Producer | Anomaly
Noah Wilker | Lead Art Producer | DigitasLBi

This busy group of creatives work with some of the world’s top brands, including GE, FedEx, Pfizer, BMW, Delta Airlines, IBM, Nissan, Schick, Puma, Tylenol, United, UPS, M&M Mars, CVS, L’Oreal, Verizon, NASCAR, Verizon, Target, Marriott and many, many more.

“Loved everything, I have been to reviews before and this was by far the best. The atmosphere, the timing, the food, everything.”

Milisava Tertovich, Senior Art Producer, Anomaly

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Photographer Nigel Parry shares his work with Alexander Nowak of Droga5

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Noah Wilker of DigitasLBi listens intently to photographer Simon Winnall

“Photography caliber was top notch. Great space, great food, well-organized, classy event.”

Darielle Smolian, VP, Senior Producer, Publicis

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L to R: Photographer Jim Salzano updates Betsy Jablow of BBDO NY on his current work

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“To get to know the photographers and talk about their commercial and personal work face-to-face is an invaluable experience. Everything moves so fast these days that even while on shoots we often don’t get 20 minutes to stop and appreciate the talent of who we are working with.”

Tracy Brosnan, Creative Director, Freelance

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L to R: Deniz Marlali of TBWA enjoys meeting with photographer Marc Ohrem-LeClef

“This event was amazing. To meet personally with 4 new creatives in such a short time span was great! I also got to catch up with other creatives I have met before!”

Pascal Shirley, Photographer

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L to R: Photographer Pascal Shirley meets with Jamie Appelbaum of SS&K

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L to R: Alison Candage of Juice Pharma meets with photographer Erik Almas

“It was all that I hoped and more…I was able to make new contacts with some photographers that I have been specifically interested in meeting over the years, as well as some wonderful new artists I was unaware of!”

Allison Candage, VP, Creative Production, JUICE Pharma

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Treviana DelMastro of JWT deep in conversation with photographer Scott Bell

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(L to R): Photographers Benton Collins & John Blais with agent Renee Bills from Schumann & Co

“I’ve attended a number of the events starting from the first one at the Soho House in NY. All have been a great experience and the opportunity to establish new connections as well as reconnect with others.”

Glen Wexler, photographer

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Photographers Margaret Lampert & Jamie Kripke enjoy a drink after their creative meetings

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Photographer Paul Aresu & his agent, Janice Moses, relax between meetings

“It was a great opportunity to meet photographers in a casual but productive setting and build new connections that will hopefully lead to future collaborations.”

Michelle Heimerman, Photo Editor, Saveur Magazine