QR Codes and Where to Put Them

This is the Quick Response (QR) code for my website, www.TOMHUSSEY.com.  I didn’t design it although I don’t think it looks too bad.  So what do we do with this QR code?  First of all your “audience” has to have a reader on their phone or a barcode reader.  QR codes are popping up everywhere. Magazines, posters, in stores, in bars and in restaurants.  I’m told that in Asia they are seen on the majority of the billboards.  Think of the possibilities – driving by a billboard at 65 mph you can capture information on your reader, be redirected to a website and surf the web while you travel to your next destination.  There you go.

I like to think of myself as an early adopter but this QR code thing has me scratching my head.  Where should I put mine? Will people use it? And like a lot of social media, how do you measure the response and value of adding this matrix barcode into your promotions and advertising?

I am going to give it a go … I am going to add it to the next promo I mail.  It’s been pointed out to me that it makes absolutely no sense to add it to an email or any place on the web (obviously).  So I am going to start next week on a direct mail piece.  I’ll let you know what happens.

If you are using QR codes – how are they working for you?

Oh and if you’d like to visit my website, click here www.TOMHUSSEY.com.  No scanning required.

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See full post here: TOM HUSSEY Photography -Advertising, Lifestyle Photography2011-06-09.