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Photography Meets Origami in Marc Tule’s Project for Google

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Photography Meets Origami in Marc Tule’s Project for Google

Google enlisted the help of Marc Tule to create captivating imagery using the origami art of Joseph Wu.

According to Marc:

At first glance, the project looks like a simple ‘white on white’ but to get the final style we tested over 20 different white and off-white smooth & textured art papers. In addition, we tested various lighting & shadow and the interaction with the Google Maps that were applied in post.”

About Marc

Marc has worked as a commercial photographer since 1995 and has consistently produced work that exemplifies creative energy, mastery of lighting and his burning desire for precision. Inspired by nature, unique products, and his personal experiences, Marc’s work is constantly evolving as he continues to work with the likes of Intel, Toshiba, Sony & Samsung.

Marc is represented by JK&. Take a look at more of his work through his AtEdge portfolio & at marctule.com.

Marc was introduced to Venables Bell Design Director Blake Bäkken at his first AtEdge Face-to-Face event in San Francisco a few years ago. This meeting allowed Marc & Blake to establish an important personal connection, which eventually led to the Google commission.

Agency: Venables Bell & Partners
Design Director: Blake Bäkken
Art Director: Avery Oldfield
Copywriter: Adam Wolinsky

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