An article inÂ the “How did I get that shot”Â PDN August edition has an article about my work. Â Specifically, the article talks about how I executed a project that included both still photography and motion for web. Â Teaming up with Leo Burnett, I was given the task to create all assets for the launch of a new GMC Fleet vehicle. Â This included both still and motion assets. Â The idea was to create continuity in all marketing assets ranging from website, print advertising and social media. Â Over the course of 12 days, I created a library of images and video to launch this new vehicle, the City Express.
It’s a great article and Holly Hughes has done an amazing job of translating all of what I have to say into a concise article.
PDF of the article: Â pdn_article_how_i_got_that_shot
A montage of some of the video content is here: