Pat Molnar for USAA

Campbell-Ewald recently commissioned Pat Molnar to shoot a series of ads for USAA. The series illustrates members of the military re-entering civilian life, and the financial hardships they face. The concept was real people, real emotions.

When he first saw the shots, Group Creative Director Jon Stewart wrote to the team, “Holy crap, these are great! We just kicked it up a dozen notches! I like how [the shot] feels real. All the shots do.”

Here are four of the final ads:

 

Share on Twitter

See full post here: Held & Associates2012-10-10.