The intention of LGA’s new campaign for North Carolina Tourism was to attract first-time visitors to North Carolina. To that end, they crafted a beautiful “Firsts That Last†campaign, featuring people who had never been to North Carolina. In these images, for example, Jazmene and her daughter, Peyton, not only had never visited North Carolina before, they’d never seen the ocean before. Crazy. What an honor it was to document their first trip to the Outer Banks, and witness the joy of their first sight of three-quarters of the planet. Truly a first experience for them that will last a lifetime.

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