The intention of LGAâ€™s new campaign for North Carolina Tourism was to attract first-time visitors to North Carolina. To that end, they crafted a beautiful â€œFirsts That Lastâ€ campaign, featuring people who had never been to North Carolina. In these images, for example, Jazmene and her daughter, Peyton, not only had never visited North Carolina before, theyâ€™d never seen the ocean before. Crazy. What an honor it was to document their first trip to the Outer Banks, and witness the joy of their first sight of three-quarters of the planet. Truly a first experience for them that will last a lifetime.