Earlier this year we told you that Lori and team were now working with New Balance on an exciting new project, and we can now share a bit more about that. New Balance recently released the first catalog targeted to women for both their shoe and apparel line. The images shot by LAP and team were featured in the book, being used big and strong, just the way we love to see!
The lead creative designer working with New Balance, Beth Neesen, assembled a team of graphic designers, producers, stylists, models, and photo crew starting from scratch to build this book from ground up. All of us involved in this project knew it would be a success with the combined talent that contributed.
We couldn’t be happier with the way the imagery came out and how it’s being used, both in print and online at New Balance’s women page.
In addition to the stills that were captured, Lori’s team produced a 30 and 60 second motion piece for New Balance that is seen below.