Earlier this year we told you that Lori and team were now working with New Balance on an exciting new project, and we can now share a bit more about that! New Balance recently released the first, in what we hope is many, catalogs based directly to women for both their shoe and apparel line. The images shot by LAP and team look great throughout the book, being used big and strong, just the way we love to see!
Double full page bleeds jump off the page with the power you would expect from an athletic line such as this!
Our long time friend and the lead creative designer working with New Balance, Beth Neesen, has down a fantastic job with her team, laying out the images and designing a book that looks and feels fresh, giving strength to the women both wearing the clothes, and those who would pick up a copy of the catalog.
We couldn’t be happier with the way the imagery came out and how it’s being used, both in print and online atÂ New Balance’s women page.
With news that sales have seen a dramatic rise in apparel since the launch of the catalog in mid Septmeber,Â all of us on team LAP couldn’t be more proud of the work we’ve done with a great team at New Balance.