New Work: Hellmannâ€™s #bepicky CampaignÂ
This series of animated GIFs launched Hellmannâ€™s new Carefully Crafted spread on Twitter and Facebook. Â The ads target â€œall the picky peopleâ€ – you know who you are! Â We captured those lovable food quirks people have when making sandwiches and salads.Â
Social media is all the rage and this multimedia project captures why itâ€™s such a fantastic platform for food brands.Â
#bepicky #health #hellmanns #food #mayonaise #quicky #jenniferdavick
See full post here: The Storied Kitchen2016-05-19.