New Work: Hellmann’s #bepicky Campaign This series of animated…

New Work: Hellmann’s #bepicky Campaign 

This series of animated GIFs launched Hellmann’s new Carefully Crafted spread on Twitter and Facebook.  The ads target “all the picky people†– you know who you are!  We captured those lovable food quirks people have when making sandwiches and salads. 

Social media is all the rage and this multimedia project captures why it’s such a fantastic platform for food brands. 

@hellmannsmayonnaise

#bepicky #health #hellmanns #food #mayonaise #quicky #jenniferdavick

See full post here: The Storied Kitchen2016-05-19.