Neil DaCosta collaborated with Saatchi & Saatchi LA to produce these ads for Toyota‘s new concept “The Camry Effect“, a feature on their website which highlights real owners and real stories. The ads below shows two of the couples chosen to share their experience with their Camrys. Creatives at Saatchi chose DaCosta after seeing his Motorcycle Garage series and recognized his unique storytelling abilities. Automotive photographer Ivo von Renner‘s work is also featured on the new site, which you can view here.
See full post here: Held & Associates2012-12-19.