Itâs now 20 years since I left Trondheim, Norway, to study photography in the US.
Going about my craft, making pictures I felt good about, one can think it strange it’s only a few years ago that I discovered the connection between some of my signature imagery and Norwegian mythology and paintings.
Even though my photographyÂ have tones and themes resonating with the style described as ânational romanticismâ I have not consciously set out to recreate or pay homage to these paintings. Nor have I studied these prior. Subconsciously I have just been drawn to their style, or maybe even the very esthetic, landscape, light and mythology all norwegian artists has been livingÂ with growing up…
In recognizing this it became very obvious to me how my upbringing and the Norwegian landscape have shaped me as a photographer and how scandinavian my visual sensibilities truly are.
When designer Leila Hafzi approached me to photograph her latest bridalÂ collection with the inspiration rooted in NorwegianÂ mythology and it’s landscape I was truly excited.
We would venture to the west coast of Norway and photograph the myths around theÂ Snow Queen, the Hulder, and one of the more famous Norwegian paintings, Brudeferd i Hardanger (Bridal Procession on the Hardangerfjord).
In discussing this project it was impossible to not get into the subject of recreating our own version of this painting.
As we decided to do so it became the first time I consciously created an imageÂ to pay homage to a style that have deeply affected me as a photographer.
Leila HafziÂ is an extraordinary designer and working with her on several of her design projects have been extremely rewarding creatively.
I’m in gratitude to her and all the ones involved in this project. Especially the people at the tourist office in StrynÂ and the people of Flo who dressed up in traditional norwegian garb BunadÂ to help recreate our Bridal Procession.
Below are the images we created for this collection and a behind the scenes look at how it cam together.
See full post here: Erik Almas Photography2015-04-07.