Mixing up Techniques: New Work for Shure

Over the past few years I’ve been lucky enough to shoot some classic microphones. This time, the creative team at MiresBall came to me with two great concepts for Shure’s packaging, which I was more than happy to work on. I ended up taking two different approaches in regard to shooting techniques and I really think this helped give the campaign a well-rounded and professional, yet relatable, appeal. Here’s what I did: For the bright and colorful images, I used a technique called ‘focus stacking’ to show perfect focus throughout the microphones and background. My goal was to create a sharp, vibrant and illustrative visual showing the microphones at 100% of their size. The small black and white images were shot more traditionally with a natural depth of field as to create that ‘real’ feeling while suggesting possible uses for the product. Shooting in both of these ways reminds me that I still equally love traditional photography. It’s really just about choosing the proper technique and style for the particular project.  

See full post here: Marc Tule Photography Blog2015-06-05.