Over the past few years I’ve been lucky enough to shoot some classic microphones. This time, the creative team at MiresBall came to me with two great concepts for Shure’s packaging, which I was more than happy to work on. I ended up taking two different approachesÂ inÂ regard to shootingÂ techniquesÂ andÂ I really think this helped give the campaign a well-rounded and professional, yet relatable, appeal. Here’s what I did: For the brightÂ and colorful images, I used a technique calledÂ ‘focus stacking’ to showÂ perfect focus throughout the microphones and background. MyÂ goal was to create a sharp, vibrantÂ andÂ illustrative visual showing the microphonesÂ at 100% of their size. The small black and white images were shot more traditionally with a natural depth of field as to create that ‘real’ feelingÂ whileÂ suggesting possible uses for the product. Shooting in both of these ways reminds me that I still equally love traditional photography. It’s really just about choosing the proper technique and style for theÂ particular project.
See full post here: Marc Tule Photography Blog2015-06-05.