Written by : Jenn Virskus / Marianne Campbell Associates
2019 marks the 150th anniversary of the Campbell’s Soup Company. Celebrating to Campbell’s means celebrating its employees. The company asked Michael Prince to visit the corporate headquarters in New Jersey and a manufacturing facility in North Carolina to create a series of portraits of Campbell’s most valued employees—from executives to chefs to workers on the factory floor.
“At each location, I was introduced to an employee and given a few minutes to create a compelling portrait. The challenge and the goal, as it always is in this type of situation, is to quickly establish a relationship with the subject to help them relax. What I’m after is an authentic, honest expression, not a posed smile,” said Michael.
The photographs will be used for an internal campaign and Campbell’s social media channels. Michael worked with Jacquelyn Kozowyk of the Daggerwing Group.
The Campbell’s factory the team visited has the capacity to produce up to 10 million cans of soup per day. When they arrived in the morning, Campbell’s employees were cooking the mushrooms. By the end of the day, they were churning out thousands of cans of Cream of Mushroom Soup.
“I was fascinated by the machinery and mechanization of that factory. In between portraits, I set up my camera to film various aspects of the production and edited those clips into a short video as a personal project,” said Michael.
The team also visited a warehouse the size of a couple of football fields and stacked to the roof with cans of Campbell’s soup.
“It was interesting to talk to the chefs about the qualities of the various soups. I’m really proud to work for a company that makes something so simple and nutritious and puts it into a can,” Michael added.
Happy Anniversary Campbell’s!